News
Archive for February, 2012
(Southfield, Mich.) — Oakland Regional Hospital is celebrating the launch of its new website – www.oaklandregionalhospital.com.
Oakland Regional Hospital, located in Southfield, is a physician-owned hospital. Oakland Regional Hospital has two off-site provider-based locations in Warren, Oakland Regional Macomb Center, an outpatient surgery center, and Oakland Regional Imaging Center.
Oakland Regional Hospital teamed up with Media Genesis, a Troy Internet services firm, to design, build and program the new website. Key elements of the site included physician profiles, patient resources, referring physician resources, information on each service they provide and an enhanced visual navigation named “Improve My Lifestyle.” The site was programmed to give patients the ability to easily find information on their procedure and make appointments with specific physicians. Also, the new Career Center section of the website has made prospective employees able to apply for open positions.
Media Genesis also incorporated a Drupal Content Management System (CMS), which has given Oakland Regional Hospital the ability to add content frequently and quickly. Outreach to existing patients and potential patients was also made easier with the new site through a News & Events section that highlights the hospital’s classes and events, stories in the news, press releases and newsletters.
The physicians of Oakland Regional Hospital specialize in orthopaedic surgeries including hand surgeries, total joint replacements, and work and sports injuries. Oakland Regional Hospital’s other service lines include vascular surgery, podiatry, ophthalmology, plastic surgery, GI, and Pain Management.
Media Genesis is one of the largest and oldest independent web development companies in Michigan, specializing in services ranging from consulting, interactive multimedia, audio/video, application development, E-learning, online promotion and hosting. For more information, visit www.mediaG.com.
The National Chamber Program and National Commerce Group Offer Online Tools for Marketing Asset Development
Posted in Press Releases
(TROY, Mich.)—The National Chamber Program (NCP) and the National Commerce Group (NCG) partnered with Media Genesis Inc. to provide chambers of commerce with easy to use online marketing galleries to produce marketing collateral for their members.
By leveraging collective buying power, the NCP and NCG lower the cost of supplies and services for their partners and members. The online marketing galleries allow participating chambers to communicate these savings to their members by customizing promotional documentation and emails from within a single online tool.
“Working closely with the NCP and NCG teams, we collaboratively developed a tool that makes it easier for chambers and organizations to take control of their marketing assets,” Antoine Dubeauclard, President of Media Genesis, said. “The NCP and NCG supply the promotional material and the organizations customize it to fit their branding. It’s a win-win.”
Chambers and organizations can use these tools to customize PDF flyers and HTML emails with their organization’s logo and contact information. The co-branded marketing collateral allows diverse NCP or NCG participants to offer professional, consistent design.
Media Genesis created the marketing galleries as custom PHP developments to provide the NCP and NCG with dynamic asset repositories and digital asset management capabilities as well as a toolkit for developing consistent, co-branded documentation and email.
Media Genesis is a leading Internet services firm based in Troy, Michigan. Media Genesis serves more than 300 companies and nonprofit organizations. An in-house team provides a wide range of services including web design, search engine optimization, social networking and design and development of e-learning systems, mobile applications, intranets and content management systems. For web development consulting and online strategy, visit www.mediaG.com.
SOPA in Memoriam
Posted in Articles
If you didn’t know about SOPA before January 18th, you might not understand why your son failed his report on Edwin Vose Sumner. The internet was on strike, and he couldn’t look anything up on Wikipedia, which I assume is what you just did.
The largest online protest in history included, among its estimated 75,000 participating sites, Wikipedia, Google, Vimeo, Flickr, Mozilla, WordPress, Wired, Craigslist, MineCraft, reddit, and on and on. Some of the sites went completely dark, and others just censored their logo or something in between. They were protesting a couple bills that were coming up for discussion: SOPA and PIPA.
The full names of these bills are The Stop Online Piracy Act, SOPA, and its mouthful of a sister bill, the Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act (PIPA). I wonder how long it took legislators to come up with that clever acronym (PROTECT Intellectual Property Act).
The stated purpose of these bills was to give more power to those who police the web in order to prevent copyrighted works from being stolen. When artists have their work stolen and profited on by those without the will or ability to create anything of value for themselves, we all lose. The world becomes a bleaker and less creative place. Supporters of the bills include the Motion Picture Association of America (MPAA) and the Recording Industry Association of America (RIAA). (more…)
Someone’s Watching
Posted in Server/Technical
Malls are scary: contagion glazed children touching everything, warring tribes of preteens lurking at each right angle, the caustic mix of air between Cinnabon and the perfume display in JC Penny, and of course you’re being followed. Your most trusted companion, your phone, is reporting your every move to servers for Path Intelligence, an England-based company. That little Benedict Arnold…
According to Path Intelligence, their product, FootPath, “can gather information on pedestrian behaviour [sic] and flow on a continuous basis, 24 hours a day 365 days a year, using mobile phone technology.”
FootPath works by placing monitoring units throughout the mall. These units pick up your cell phone signal and triangulate your position to within about six feet, allowing FootPath to track how you move about the mall and understand what makes you tick as a consumer. Do you gorge at Sbarro and then crawl with shame to Champs Sports? Spend an hour in FYE and then sneak out the back? (more…)
Pandora’s Box is Open
Posted in Articles
For almost ten years, Pandora has been the biggest, although not the only, gun in town when it came to streaming music. Its utilization of advanced algorithms within the Music Genome Project, pairing music lovers with a deeper connection to what makes them happy using attributes rather than artists, was groundbreaking and ahead of its time. Sure, every once in a while Pandora decided your love of a minor key Stevie Wonder song must mean you love a dirge-like Bauhaus tune. This was the price to be paid. As in everything technological, however, time catches up, and Pandora is under siege by a number of newer and perhaps better alternatives.
Take, for example, Senzari. Still in beta testing and accessible by invite only, Senzari has an impressive number of advantages over Pandora. Most obvious is the selection of music—Senzari’s beta launch boasted 10 million songs (as opposed to Pandora’s roughly 900K), and it is available outside of the United States, something Pandora can’t offer. Additionally, Senzari integrates with Facebook seamlessly, allowing for a user to message friends and view their stations in real time. Although there are bugs to be worked out, the social media applications and the engaging design (including some fantastic artist photography) make Senzari a player. Senzari is scheduled to launch officially on three continents by the end of February.
Media Genesis and the Detroit Symphony Orchestra Stretch the Boundaries of Going to the Symphony
Posted in Press Releases
(DETROIT) — Watching a Detroit Symphony Orchestra concert has now become much easier – you can now watch from the comfort of your own home or office.
The Detroit Symphony Orchestra, DSO, partnered with Media Genesis, a Troy-based Internet services firm, to create an interactive viewing environment (www.dso.org/live) to broadcast “Live from Orchestra Hall,” a series of live HD concert webcasts.
The DSO said that it’s the only U.S. orchestra to offer a series of free webcasts and its last webcast was viewed by nearly 5,500 people. Since launching the series in April 2011, more than 30,000 viewers in over 40 countries have tuned in to Live from Orchestra Hall.
Media Genesis designed the webcast page to immerse the viewer in the concert and give them the illusion of watching right from one of Orchestra Hall’s red theater chairs. Viewers can even dim the lights to imitate the lights lowering in a real concert.
Media Genesis built and programed the webcast page to give users to the ability to Tweet comments about the concert, interact with other concert viewers and follow the #DSOLive feed – all from the same page. Views can also click to see a full schedule of upcoming webcasts and add them straight to their online calendar.
Check out the next free webcast titled “Ravishing Rachmaninoff” at 10:35 am on February 10.
Media Genesis services more than 300 companies and nonprofit organizations. An in-house team provides a wide range of services including web design, search engine optimization, social networking and design and development of e-learning systems, mobile applications, intranets and content management systems. For more information on Media Genesis, please visit www.mediaG.com.
