Category Archives for News

Newsletter Article Header: The Good, the Bad, and the Why
What Makes a Good Tech Ad?
May 26th, 2017

Sense, make it. I’ve recently looked at the best and the worst tech ads of the year, and aside from those that just chose some unfortunate wording, that’s the key difference. The best commercials showed the real advantages of the … Read More

Is Amazon Going In Reverse?
May 26th, 2017

Online Retailers vs. Brick and Mortar The history of the bookstore has had its ups and downs. Not a fairy tale, to be sure. In the 1990’s, the independent book stores were very concerned about the big chains like Borders … Read More

Information Technology Law: Fake Security Software
May 26th, 2017

Is fake security software legal? As advances made in the technological sector are happening rapidly, so are changes being made in the way that legal decisions and precedents deal with the advances. The Internet has numerous grey areas based on legality … Read More

Social Media = Quality Control?
May 26th, 2017

For those companies trying to figure out how to use emerging… Read More

Managing Reality 2.0
May 26th, 2017

The internet is a second reality where users create persona’s and garner reputations separate from those earned in the physical, day-to-day world.  In Reality 2.0 – Web Edition, online reputations and presences can have absolutely nothing to do with Reality … Read More

A Beginners Guide to ChatBots: Are They Taking Over the World?
May 3rd, 2017

When you connect with a business nowadays, chances are your first point of contact is a bot. Whether it’s the traditional automated phone messages that ask you to tell them what you’re calling about or a seemingly sentient Chatbot that … Read More

Goodbye HTTP: Understanding Old & New Protocols
May 3rd, 2017

Hypertext Transfer Protocol (HTTP) is starting to show its age. In fact, the most commonly used version of the protocol, HTTP 1.1, is nearly 20 years old. HTTP was developed in 1989 and ratified in 1997, but its story actually … Read More

Brand Loyalty in the Digital Age: What Your Brand Can Do to Keep Customers Coming Back
May 3rd, 2017

For many brands, customer loyalty is becoming increasingly difficult to achieve, foster, or maintain. In some cases, it’s even difficult for brands to define quite what loyalty means to them in the digital age. According to a study by Accenture, … Read More

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