Analysis & Consulting

The Audience/Message/Action session is a process we developed to help distill the most important target audiences, key messages, and desired user actions through systematic analysis. But it's also fun, and what we learn creates the foundation for a successful campaign, online or offline.

By comparing your website, brand, or social media campaign to your cohorts and competitors, we can help you find out what's working, what isn't, and why.

Lots of great data won't get you anywhere without the right presentation. Our information architecture process will set the stage for a steady and intuitive flow of information that will keep visitors clicking.

Graphic Design

Our designers work side by side with our development team to ensure that your interface designs integrate beautifully to deliver harmony between form and function. We plan, plot, and obsess over every little detail of your new website, application, or online tool.

As much as we love the internet, not everything can stay online. All of our graphic artists are experienced in designing print collateral destined for desks, mailboxes, and fingertips.

First impressions matter. The font, color, and flow of your branding materials will set the tone for how clients and costumers see you. Our team has been the driving force behind an eclectic set of start-ups, new projects, and branding reboots, and we'd be thrilled to help you shape and debut your brand identity.

Programming

You don't have to be a programmer to maintain a website and maintain it well. We can set you up with a customized or custom-built content management system that is made with your needs and your workflow in mind.

Mobilize your team with online applications or impress clients with desktop tools like task-driven widgets. We can build them and we can make them look really cool. Our programming team is comfortable with tier-based development and the most current application logic for desktop and web apps.

Audio Visual

We have everything you need to take your video project from pre-production to distribution on television, DVD, or the web. We shoot in high definition and pay attention to the details that make or break a project, like high quality audio, motion graphics, and video editing. Our professional videographers can consult on composition in the studio or on location.

The audio technicians at Media Genesis can tackle voice over, custom music, sound effects, audio restoration, as well as complete audio for radio or internet commercials. We'll work with you on location or welcome you into our offices in Troy, MI.

Our staff photographers are experts at documenting any person, event, or process. We can help you create a friendly, approachable identity through the art of portraiture and product photography. We also offer photo retouching and restoration.

eLearning

Online learning is a process and its success hinges on presentation and usability. We have created corporate and university e-learning systems for national and international use. We can build learner-driven courses, adaptive testing engines, learning management systems, and multimedia training for just about anything that needs to be taught or learned.

Online Marketing

Your website may be amazing (and if we built it, it probably is), but that doesn't help if no one can find it in the illuminated vastness of the internet. Search Engine Optimization (SEO) and Search Engine Advertising (SEA) can work together to funnel traffic to your site, creating a winning Search Engine Marketing (SEM) campaign.

We use a multi-faceted approach to attract media coverage by creating and submitting press releases and then transmitting your message across social media outlets. We also know that content is king, so our writing staff will craft press materials that make a compelling case for you.

Email can get the word out, but it doesn't have to be just words. Our designers will work with you to create a custom email template, our writers will help you target your message, our programmers will bring it all together, and our marketing specialists will help you launch your campaign.

Hosting & Maintenance

We offer a full range of hosting and website maintenance options. Need a streaming multimedia server? We got it. Need quarterly online traffic updates for your shareholders? Done. And it doesn't end there. We can provide you with full desktop support and intranet solutions.