Analysis & Consulting

The Audience/Message/Action process is a method developed by Media Genesis to help clients distill the most important target audiences, key messages and desired actions they wish these users to take upon visiting the web site.

Media Genesis' marketing specialists, artists, and programmers will help you evaluate your Internet solution when stacked up against your peers. We will evaluate what is and isn't working for your industry and help you decide where you want or need to focus. An eye-opening benchmarking session can let you know when you're ready to set the bar higher.

Having a lot good information or data can only get you so far to generate interest in your business. Knowing how to present that collection of facts and numbers can be daunting. It is crucial for a website to have a steady and intuitive flow of information that will keep visitors clicking, without frustrating them. Luckily for your business, the project managers at MediaG are more than apt when it comes to the X's and O's of website planning.

Graphic Design

User interface design specialists at MediaG at totally pro when it comes to planning and laying out every detail of your new website, application or web-tool. The design team in our Troy office has a diverse set of project under their belt, and can adapt to any pace level of detailed required. Our artists work side by side with our development team to assure that interface designs translate fluidly and beautifully to their fully functional states.

As much as we love the internet, not everything can stay online. This is why all of our graphic artists have experience in designing collateral materials. We find that our clients love to be able to start a new branding initiative or company and get their online and printing needs met by the same design team. Just imagine launching a new site and having a brochure hit the mailboxes on the same day. We can help you make that happen. Just ask. Really.

Making the right impression is crucial for any brand. The font, the color, the flow of your branding materials will set the tone for how clients and costumers perceive you. Luckily, MediaG project managers and designers have been the force behind an eclectic assortment of start-ups, new projects and branding reboots. We get just giddy about identity driven projects, and would love to set you up with a comprehensive system for either your existing brand, or a new endeavor.

Programming

You don't have to be a developer to maintain a website, and maintain it well. With Media Genesis as your internet solutions provider, you can have a custom-developed content management system that is constructed with your needs and your work flow in mind. We can setup a simple or intricate CMS on any platform or server environment.

Ever feel you need a good, lightweight tool to get a job done? A web-based presentation tool, calculator, publisher, or widget that is designed specifically for your business' needs is a real possibility. Really cool one. The programming team at MediaG is comfortable with tier based development of desktop and web-based applications and are comfortable building with the most current application logic.

Audio Visual

For web, DVD, or television, Media Genesis has you covered from pre-production to distribution, including motion graphics and video editing. We shoot in high definition regardless of final output, because we’re nerdy like that. We pay attention to the basics, like good audio, and advise on content and composition for studio, green screen, or on location shoots.

The audio technicians at Media Genesis offer up a plethora of services for nearly any project. MediaG can tackle voice over work, custom music and sound effects, audio restoration, as well as complete commercials for radio or internet. We have the flexibility to bring our services to your business location, or you can visit at our Troy office.

A good photograph goes a long way. MediaG staff photographers are experts at documenting any person, event, or process. Our imaging staff has helped create a friendly, approachable identity for many of our clients through the art of portraiture and product photography. We're also happy to offer photo retouching and restoration.

eLearning

Here at MediaG, we create effective e-learning systems and courseware for universities and corporations. Utilization of our custom-built courses occurs across the world. Our team of experts are posed to build your adaptive testing engines, learning management systems and training multimedia of any variety. We have experience integrating with any system big or small, and are available for usability and messaging consultation for any learning system.

Online Marketing

Search Engine Optimization (SEO) uses organic methods to improve the flow and quality of traffic to your website. Search Engine Advertising (SEA) seeks similar traffic improvements by paid advertisements, listings, and inclusions. When these work together, you get a perfect blend (although we like a good single malt) to create winning Search Engine Marketing (SEM) campaigns.

We know a trick or two for attracting media coverage. Our writing staff knows how to craft press materials that make a compelling case for your company. Media Genesis focuses on a multi-faceted approach, submitting press releases and transmitting your message across social media outlets.

Media Genesis offers full service email marketing campaign services. Our experts work with you to design a custom email and launch your campaign.

Hosting & Maintenance

MediaG doesn't just sneak out of the door once your shiny new website is up and kicking. We offer all of our clients a full range of hosting and website maintenance options. Need a streaming multimedia server? We got it. Need quarterly updates for your shareholder? Done. Oh, and it doesn't end there. We are happy to say that we can provide you and your business with full desktop support and intranet solutions, including Microsoft SharePoint.