Category Archives for Online Marketing

Measuring the ROI of social media campaigns
December 9th, 2009

Barack Obama raised $500 million from his online campaign, garnering a total of 5 million fans on social media sites. Dell used Twitter to sell $3 million worth of computers with over 600,000 followers. Clearly, these are some extreme examples … Read More

December 2nd, 2009

In spring of this year, Facebook started allowing Facebook pages to be customized more heavily with Facebook Markup language (FBML). This customization allows for greater control of messaging on a company or organization’s Facebook Page. Toys R Us has provided … Read More

October 20th, 2009

As humanity continues to trend away from such oddities as spending time with each other, a new trend is emerging. No longer is television the undisputed king of making people sit idle. In fact, companies in Great Britain are actually … Read More

September 9th, 2009

The internet is a second reality where users create persona’s and garner reputations separate from those earned in the physical, day-to-day world.  In Reality 2.0 – Web Edition, online reputations and presences can have absolutely nothing to do with Reality … Read More

September 8th, 2009

Founded in early 2009, is a tool for tracking businesses online across the major local search engine platforms Google, Yahoo!, MSN Live Search and Best of the Web. This tool allows users to search and immediately find your business … Read More

July 27th, 2009

Corporate blogs are common enough to be found on websites of Fortune 100 companies, and simple enough to be executed by small, family-owned businesses. The concept of a company directly communicating with its customers online and having a personal voice … Read More

May 5th, 2009

We’ve all done it. You don’t have to feel ashamed to admit to that moment of intrigue while staring at that famous little search box.  Recently, however, the act of “Googling” yourself or someone else has just gotten just a … Read More

May 4th, 2009

With all the advances of the Internet and the hype for social networking it’s easy to forget some of the original online marketing methods. Email gets a bad rap sometimes because of aggressive spammers and over-zealous product advocates who constantly … Read More

April 8th, 2009

Semantics is the study of the meaning of words and sentences. While this is how you communicate to your friends, family and coworkers, it now can apply to how we communicate with search engines. Google, Yahoo and MSN require different … Read More

Why you need social networking in your marketing plan
March 31st, 2009

It takes no more than a quick peek at a list of the most popular and often visited websites to see how social networking sites reign supreme.  Facebook, Myspace and YouTube are all within the top five sites most visited, … Read More

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