Category Archives for Online Marketing

Salvation Army Ambassador Videos
September 13th, 2010

We developed a campaign for The Salvation Army to promote online donations. We utilized social networks and online video testimonials.

Online Advertising Creates New Avenue for Nonprofits
June 2nd, 2010

Every internet user is all too familiar with the concept of online advertising, be it in the form of a too-good-to-be-true offer, a survey, a pop-up window advertising myriad of services, and the text that runs along the bottom of … Read More

Measuring the ROI of social media campaigns
December 9th, 2009

Barack Obama raised $500 million from his online campaign, garnering a total of 5 million fans on social media sites. Dell used Twitter to sell $3 million worth of computers with over 600,000 followers. Clearly, these are some extreme examples … Read More

Seasonal businesses, Facebook & FBML
December 2nd, 2009

In spring of this year, Facebook started allowing Facebook pages to be customized more heavily with Facebook Markup language (FBML). This customization allows for greater control of messaging on a company or organization’s Facebook Page. Toys R Us has provided … Read More

Social media, advertising and layups: Why you should advertise on social media
October 20th, 2009

As humanity continues to trend away from such oddities as spending time with each other, a new trend is emerging. No longer is television the undisputed king of making people sit idle. In fact, companies in Great Britain are actually … Read More

Managing Reality 2.0
September 9th, 2009

The internet is a second reality where users create persona’s and garner reputations separate from those earned in the physical, day-to-day world.  In Reality 2.0 – Web Edition, online reputations and presences can have absolutely nothing to do with Reality … Read More

Small business tool to tuck under your belt
September 8th, 2009

Founded in early 2009, is a tool for tracking businesses online across the major local search engine platforms Google, Yahoo!, MSN Live Search and Best of the Web. This tool allows users to search and immediately find your business … Read More

The key to corporate blogging
July 27th, 2009

Corporate blogs are common enough to be found on websites of Fortune 100 companies, and simple enough to be executed by small, family-owned businesses. The concept of a company directly communicating with its customers online and having a personal voice … Read More

Launch of “Google Me” – Google admits it knows what we all do
May 5th, 2009

We’ve all done it. You don’t have to feel ashamed to admit to that moment of intrigue while staring at that famous little search box.  Recently, however, the act of “Googling” yourself or someone else has just gotten just a … Read More

Email marketing isn’t dead
May 4th, 2009

With all the advances of the Internet and the hype for social networking it’s easy to forget some of the original online marketing methods. Email gets a bad rap sometimes because of aggressive spammers and over-zealous product advocates who constantly … Read More

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