Category Archives for News

Creating Businesses Out of Trends: The Case of Fantasy Sports
November 1st, 2016

It’s football season. The couch is filled, beer bottles are spread out on the coffee table, and people are wearing colorful jerseys with the number of their favorite player in bold. Football has long dominated the airwaves with approximately 20.25 … Read More

Drones & Satellites: More Than Just Military Technology
November 1st, 2016

This year we saw the reinvention of video games and virtual reality as therapy programs and educational tools. But in 2017, companies like Amazon, NASA, and many startups are moving towards a new goal: using drones and satellites for daily … Read More

Total Recall: How to Effectively Handle your Product Recall
October 4th, 2016

It is no secret that Samsung has had a rough month. The tech company has had several of their Galaxy Note 7 phones explode while charging, forcing the company to implement a recall and to replace consumer’s phones. Recalls can … Read More

Brand Doppelgangers
Brand Doppelgangers: What to do when your brand identity is compromised
October 4th, 2016

The web is a dangerous place. With ransomware and hackers threatening corporate security, there is one digital hazard that is often overlooked until it is too late: doppelganger brands. A Doppel (double) Gänger (walker) is a paranormal double of a … Read More

7 deadly sins
7 Deadly Sins of Content Strategy
October 4th, 2016

A lot goes into building a content strategy for a business. It is what defines who you are as a company and who will be your target audience. It also lays out your businesses writing style and shapes your entire … Read More

Hackers for hire: digital mischief becomes a mainstream career choice
September 2nd, 2016

The word hacker often brings about an image of a shady character typing away at a computer trying to steal valuable information or otherwise wreak havoc on the web. However, not all hackers are out to destroy the fabric of … Read More

Does your company have a mobile strategy?
September 2nd, 2016

Mobile strategy is now an integral part of business marketing. Companies redesigning or building a new website can no longer look at website development from a desktop perspective. Trends are pointing towards an Internet that is more dynamic and much … Read More

Pokemon Go’s communication issues and how to avoid making the same mistakes
September 2nd, 2016

With more than 100 million Android downloads and a reported $200 million in revenue after one month, Pokemon Go is a certified hit. Even with the success of the game, Niantic (the developers behind Pokémon Go) underestimated one important part: … Read More

Big Brother’s Eyes Drift to Social Media
July 29th, 2016

Social media has become more than just a trend in the last decade. It’s now a universal method of communication, a fun and effective way to stay in touch with your friends and acquaintances, and an exciting platform to share … Read More

Technology for the Greater Good
July 29th, 2016

Ever thought of using a video game as a form of therapy? Recently, video game developers have taken an interest in more than just entertaining the masses. They’ve partnered with scientists, doctors, and educators to develop games and artificial intelligence … Read More

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