Category Archives for News

Online Reviews: Consumers Control the New Age of Marketing
August 2nd, 2017

If you’ve ever bought anything online, and you probably have, you’ve encountered online reviews. Whether you’ve trusted an aggregated star rating for a new restaurant you’ve had your eye on or a poorly-spelled rant on Yelp, the fact is that … Read More

The Comeback Kid: Retro Tech That’s Gaining Popularity Again
August 2nd, 2017

Dial-up phones, floppy disks, Gameboys. For many of us, these pieces of technology remind us of our childhood. But now, well into the 21st century, the traditional tech we grew up with has been replaced by sleeker, more compact, and … Read More

Is Your Website Responsive? Why Mobile Friendly Sites Are Important and How to Check If Your Site Meets the Standard
July 5th, 2017

By all accounts, it seems like the future of the web is mobile. In 2016, mobile usage surpassed desktop for the first time ever. Despite this, as many as 91% of small and mid-sized business websites are still not mobile-friendly. … Read More

Generation Z: Digital Natives are Changing the Marketing Industry
July 5th, 2017

Meet Generation Z. Also dubbed “digital natives,” Gen-Z’ers are people born after the mid 90’s. They represent a staggering one fourth of the American population and are the most internet-savvy generation yet. But they’re not millennials and be careful not … Read More

The Great Debate: Which Web Browser Reigns Supreme?
July 5th, 2017

As you probably already know, when you buy a new device– whether it’s a phone, tablet, or computer– it comes with its own set of pre-installed settings and applications, including a web browser. With Microsoft PCs, you’ll often find that … Read More

Top Web Design Trends of 2017
June 6th, 2017

The world of digital design is ever-changing. From bold neon colors and large text to animations zipping across the screen, businesses and web designers are always looking for the next big thing they can use to catch (and keep) the … Read More

CMS: What Is It and Do I Need It for My Website?
June 6th, 2017

Modern website creation and maintenance often includes the selection of a Content Management System (CMS). But, what exactly is a CMS and what do they do? A content management system or CMS is a program that supports the creation, management, … Read More

Web Accessibility and Making Your Website Disability-Friendly
June 6th, 2017

Navigating the web can often be frustrating for even the savviest of users. Imagine trying to do so with impaired hearing, sight, or another disability. Seems difficult, right? Every day, inaccessible web design prevents people in the disabled community from … Read More

Newsletter Article Header: The Good, the Bad, and the Why
What Makes a Good Tech Ad?
May 26th, 2017

Sense, make it. I’ve recently looked at the best and the worst tech ads of the year, and aside from those that just chose some unfortunate wording, that’s the key difference. The best commercials showed the real advantages of the … Read More

Is Amazon Going In Reverse?
May 26th, 2017

Online Retailers vs. Brick and Mortar The history of the bookstore has had its ups and downs. Not a fairy tale, to be sure. In the 1990’s, the independent book stores were very concerned about the big chains like Borders … Read More

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