Category Archives for User Experience

Public Lighting Authority of Detroit
February 18th, 2016

The Public Lighting Authority of Detroit is working hard to restore light to the hundreds of blocks in Detroit where street lighting had gone dark, and needed a new website to convey that message and mission. Media Genesis worked with … Read More

West Penn Allegheny Health System
October 10th, 2013

We created a patient-focused site and a physician portal where doctors manage patient information. Read More

Dana Holding Web Design and Consulting
October 9th, 2013

Since 1998, Media Genesis has been providing web services to Dana Holding Corporation. Read More

Zodiac Data Systems Web Design
October 9th, 2013

Media Genesis developed a series of websites, matching corporate guidelines for Heim, Thales, and Zodiac. Read More

Kirby’s Catch & Save
October 8th, 2013

CUANM needed an iOS game that reflected the needs of a young, tech-savvy audience. Read More

Find MI Care: Website & Mobile App Design & Development
September 1st, 2013

Founded in 1944, the Greater Detroit Area Health Council (GDAHC) was established with the primary goal of improving the management of community health resources. In 2013, GDAHC approached Media Genesis to consult on a tool to allow patients to search … Read More

Follow the Leader: Understanding Content, Layout, and Style
Follow the Leader: Understanding Content, Layout, and Style
February 7th, 2013

Often, people confuse these three terms of design and the order in which they should be used. The easiest way to remember the order is to think of building a house. The content goes first because it is the plan. … Read More

Article Header: The Conversion is in the Details
The Conversion is in the Details
January 30th, 2013

If your organization or business has a website, you ought to be A/B testing. This is one of those universal pieces of advice. You can follow best practices for web design, talk to focus groups, and usability test your website … Read More

Above the Fold Content and Scrolling
Above the Fold: Content & Scrolling in Web Design
January 16th, 2013

The term “Above the Fold” was originally (and still is) used in the print newspaper business to refer to the top portion of the front page, above where newspapers fold. This is where the most important headlines and messages are … Read More

Responsive Design Article Header
Coming Soon, a Responsive Design Checker from Media Genesis
October 1st, 2012

Web design and development aren’t about creating a one-size-fits-all solution; they’re about taking advantage of the rich diversity of different devices and different browsers. I’m starting this article on a smartphone. Later today, I’ll sit down at my laptop to … Read More

More Articles