Category Archives for Social Media

Article Header: Strategizing with Social Media
Strategizing with Social Media
July 29th, 2013

Having a social media page is one thing, but implementing a comprehensive social media campaign is another. When considering social media marketing, it’s important to understand the difference between the two as well as recognize what social media can (and … Read More

Article Header: Keep smiling... Unless you can't.
Keep Smiling, Unless You Can’t
July 29th, 2013

Facebook posts with a positive sentiment get more likes, but what can you do when your organization needs to disseminate something that isn’t positive? There have been a few studies showing that optimistic posts get more likes, so when I … Read More

Article Header: Social Media, Social Anxiety
Social Media, Social Anxiety
July 29th, 2013

Social media can make us feel envy and loneliness, but we’re also addicted to it. So how can we still realize the beautiful promise that social media will connect us? According to a survey by MyLife.com, 56 percent of people … Read More

Article Header: Twitter and TV
Twitter and TV
February 27th, 2013

Twitter loves TV. Twitter has become the platform of choice for real-time commenting on television programming, creating the only reason to watch a TV show at air time. Twitter has made TV watching an interactive experience (or a competitive wit-off), … Read More

The Operative Word Being “Social”
September 4th, 2012

Many years ago, in the days of dinosaurs and Netscape Navigator, chatting to someone on a computer branded you as a shut-in who recoiled from the burning light of day. Now, social networks are an integral part of our social … Read More

The Social Economy
September 4th, 2012

We know that social networks push consumers into traditional markets, but social platforms are also creating new markets, and we’re not just talking about the games that are tied to social media. Social networks have been the birthplace for new … Read More

Medium is the Message
September 4th, 2012

The online world is dominated by social platforms and social platforms are dominated by ego. But what do you get when you have millions (or billions) of egos vying for followers, friends, and likes? Well… things get ugly, like the … Read More

Pinterest: A Picture is Worth 1,000 Ideas
March 13th, 2012

I remember before the internet (yes, there was once a time) when I’d rip out images that inspired me, either from a magazine or *gasp* a book… don’t judge! Now, I just save everything to my computer or phone. But … Read More

Twitter’s Path Most Followed
March 13th, 2012

@TweetSmarter once tweeted, “Twitter is a place where one person can help another person anywhere in the world.” But does Twitter deliver on the promise of borderless communication? It turns out, at least for now, that Twitter does not connect … Read More

The Social Media Race
November 30th, 2011

Every year, someone says social media is a fad. People said the same thing about the Internet, computers, televisions, telephones… You see what I’m getting at. Social media is here to stay, but it is going to change and grow … Read More

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