When it comes to making e-commerce updates easily and effectively, there’s a new tool being used by major websites to integrate the eye-catching motion of Adobe Flash, yet is can be as easy to update as HTML. The result is a series of database-ready web services that brings interactivity to an e-commerce site — just check out http://disney.go.com/index or http://www.millionclouds.com/ for examples of the flexibility and database readiness of Adobe Flex.

Flex isn’t just for e-commerce web sites. It is also a great solution for developing desktop software programs like widgets, or even mobile applications. If you want to make your brand to be more accessible to consumers by putting it right on their desktop or cell phone, Flex is the software that can make it possible.

Adobe Flex is a suite of technologies released by Adobe as an animation alternative to Flash. Flex embeds Flash in HTML for use as a data-driven platform for websites. Flex files— displayed by the flash plug-in and compatible across all browser platforms—have the advantage of being database-ready. This enables Flex to function interactively for a web page feature such as a shopping cart or a series of streaming videos. Flex features include:

• Data grids
• Pull-down menus
• Charts
• Integration of Flex into Flash or vice-versa
• Customizable styles and skins
• Creation of desktop applications

For programmers, Adobe Flex Builder features a visual, object-oriented user interface for easy organization of visual components. This allows you to more quickly develop the Flex application for the website, since it requires less coding. This means programmers will spend less time building and maintaining your web site overall, which means a more efficient website for you.

For more information on how your business could benefit from the use of Adobe Flex, contact Media Genesis at inquiry@mediaG.com.