News
Archive for October, 2009
Social media is becoming more ingrained in our world, and national peace organizations are finding the medium good for more than just a casual conversation.
On October 28 through October 30, a Global Forum will be taking place in Bangkok, Thailand. The forum is centered on building peace through communication and information. The conference is facilitated by the United Nations Educational, Scientific and Cultural Organization, UNESCO.
Media Genesis President Antoine Dubeauclard is one of the speakers at the conference. He will be presenting a social media platform and how it can be used to exchange information and create discussion relating to peace. He is presenting the platform along with Abdul Waheed Khan, assistant director-general for communication and information, UNESCO, and David Nostbakken, UNESCO consultant for The Power of Peace Network.
“Utilizing social media is a great way to start motivated and intelligent conversations on peace because of its ability to be discussed on a global level,” Dubeauclard said. “People can interact with issues relating to their local area and also learn about what other countries are facing. Better global understanding can create unity to work toward common solutions.”
Would you take your business to a place where you’d have to work alongside a garage sale, a pyramid scheme, a kid who modifies Xboxes, a speed dating table and a lot of profanity?
The prospect might seem crazy, but every day thousands upon thousands of employers and would-be employees do just that. The place where they lay it all on the line is Craigslist.org. Craigslist is best described as a collection of online classified ads. It is simple, free (for the most part), expansive and almost completely unregulated. With the ability to reach so many people and search for so many services and products, Craigslist might seem like a no-brainer for your office.
The mega-site has a jobs listing section that absolutely dwarfs the likes of Monster.com or CareerBuilder. However, with a community that is controversially nefarious at times, it would be understandable to not want to job hunt or search for talent on Craigslist. You can find out plenty about the popular online community and uncanny founder Craig Newmark, but we are here to tell you that this site can and does work as a professional resource. Like all other things online, you just need to present yourself professionally and know what to look for.
To give you an idea of how functional or dysfunctional Craigslist can be, we posted an anonymous job posting as well as tried to ask for employment as an inexperienced individual to see how honest the web would be to us.
By itself, the word ‘peace’ seems convoluted and unreachable. Sure, the idea of world peace is great, but just like Rome, peace can’t be achieved in a day.
Media Genesis partnered with UNESCO (The United Nations Educational, Scientific and Cultural Organization) to create and launch a website – www.ThePowerofPeaceNetwork.com. The website uses technology as a vehicle for spreading messages of peace, while functioning as a social network to start discussions.
Now we need your help to continue the discussion. We want to hear your thoughts – whether it be about larger issues such as climate change and poverty, or simply what you are doing in your own community to inspire peace and mutual understanding. (more…)
Education professionals need to look no further for employers. With the help of Troy-based Media Genesis, Kelly Education Staffing has launched a comprehensive site to provide human resource solutions in domestic and international locations.
Media Genesis is updating education staffing with the latest technology and information architecture for the ultimate user-friendly site. Providing solutions for multiple positions across the education industry, the KES home page displays specific information for each color-coded role.
You’re afraid the average Internet user – a slightly attention-deficit, click-happy web surfer – will never pick up on what your website is all about. Their eyes are dashing around, judging whether or not your site is worth their time.
Unfortunately, this fear leads to the desire to cram every bit of significant information onto the screen as it pops up. A bit of classic newspaper journalism terminology, above the fold refers to exactly that – the content area above the creased fold of a printed newspaper.
As humanity continues to trend away from such oddities as spending time with each other, a new trend is emerging. No longer is television the undisputed king of making people sit idle. In fact, companies in Great Britain are actually spending more money online for advertising than they are for television. Yet, at least in America, online advertising is down.
So what does this mean for you? Online advertising isn’t even remotely trending toward being useless. You don’t even have to be smarter about it; a lot of that decrease is probably due to capacity cuts and huge expenditure decreases more generally. That said, more profit is good, and, with keywords costing more and more on Google, greater bang for your buck may be had in the social media realm. Nielsen reports that advertising on social media networks is up 119% from last year. The same study says people are spending 17% of their time online on social networks.
Think about that. When people are on a social network, what state of mind are they usually in? They might be using it for work, sure, but most of the time they’re bored and just killing time. Not exactly busy, you could say. Add to that, they put their demographic information in their profile. Does this get easier?
Bottom line: Strongly consider allocating more of your online advertising budget toward social media advertising. Depending on your demographic, this could be a no-brainer.
