News
Archive for December, 2009
As advances made in the technological sector are happening rapidly, so are changes being made in the way that legal decisions and precedents deal with the advances.
Every day, the legal system, both here and abroad, is adapting to the most recent breakthroughs and changes in defining legalities, property rights and even what “is” the law.
A legal (and security) issue that has become a major concern in the last year is the download and use of false internet security programs. Symantec recently estimated that as many as tens of millions of internet users have downloaded and legitimately paid for any of the scores of fake security programs online.
The sad irony is that many of these programs are, in themselves, malware – programs designed to pilfer information from and breach the security of the users’ computer. It is always a wise step to research a computer security program online before downloading, installing or even visiting the site of any such program.
(Troy, Mich.) – Whether you are a financial manager, a school teacher, an auto manufacturer or a retailer – the economy hasn’t made many exceptions to those affected by the current recession.
Yet many people don’t feel that they can influence economic change in Washington D.C.
In November, Spread The Wealth: More Haves, Fewer Have-Nots, authored by David Breuhan was published. The short, but poignant book speaks to the average American about our current economic and financial situation. Spread The Wealth presents new research comparing the Great Depression and today’s economic crisis, and shows a direct relationship between stock market performance and America’s trade policies.
The book was also written to empower and give readers the knowledge to act on what they read. Breuhan hopes people will discuss main points from the book with their Member of Congress and demand economic reform.
“A political and economic renaissance must come from the citizens of the Republic,” Breuhan said. “This is where the hope rests.”
For the past couple months, Media Genesis has helped Breuhan promote and publicize the book.
MG developed on online marketing strategy for Spread The Wealth that involved social media and search engine advertising. Media Genesis also designed and programmed a website, www.SpreadTheWealthBook.com, where people can comment and learn more about the book.
Media Genesis is one of the largest and oldest independent web development companies in Michigan, specializing in services ranging from consulting, interactive multimedia and E-learning courses. For more information, visit www.mediaG.com
David R. Breuhan is a Bloomfield Hills, Mich. based money manager who specializes in the management of corporate retirement plans and asset management for high net worth individuals. He received his Bachelor of Science from the United States Military Academy at West Point. He also graduated with high distinction from Walsh College and was awarded a Master of Science in Finance.
Barack Obama raised $500 million from his online campaign, garnering a total of 5 million fans on social media sites. Dell used Twitter to sell $3 million worth of computers with over 600,000 followers. Clearly, these are some extreme examples of hard return on investment.
Social media ROI has been largely overlooked by businesses, as a study by Mzina and Babson Executive Education revealed. Eighty-four percent of professionals worldwide don’t measure the ROI of their social media programs, while 40 percent weren’t even sure if they could track ROI with their social media tools.
(Troy, Mich.) – Media Genesis President, Antoine Dubeauclard, was named an advisory board member for MedElephant.
MedElephant, located in Southfield, Mich., will be an interactive website on which consumers can manage their personal health information. Through this website, people will be able to securely keep all their health records in one centralized location.
At Media Genesis, Dubeauclard’s role includes oversight of sales, creative departments and strategic partnerships. His web experience, which MedElephant hopes to gain knowledge from, began almost 10 years prior to popular Internet use. He often writes and speaks on Internet-related subjects and is a member of several academic and corporate boards.
The MedElephant’s advisory board is comprised of people in business, academia, research, medical practitioners/network, insurance, accounting, law, new business start-up and state government legislature.
In spring of this year, Facebook started allowing Facebook pages to be customized more heavily with Facebook Markup language (FBML). This customization allows for greater control of messaging on a company or organization’s Facebook Page.
Toys R Us has provided an example of a particularly shrewd deployment of this functionality with a Black Friday-specific Facebook Page offering. The page gives a preview of the Black Friday promotions Toys R Us will be running, but only to fans of the page. Users can then click through to Toys R Us’ main site.
Have you ever done something you wish you could undo? Wouldn’t life be grand if, at the touch of a button, we could unsay that embarrassing remark, unmake that last minute u-turn or uneat that double cheeseburger? Of course it would. It is empowering and oh-so delightfully passive aggressive that you could publicly, but with no direct interaction, terminate the friendship with any person that displeases or offends you.
This dream of being impervious to the actual consequences of ending a relationship has brought rise to the term “unfriend”. In 2009, the New Oxford American Dictionary named this little public breakup the word of the year.
For those not in the know, the term refers to the action of removing a contact, or friend, from those amassed in any online social network a user has joined. For example, if an old eighth grade schoolmate of yours happens to profess their love for John Mayer and you do not like it: One click – Unfriend. You just let the masses know “I hate John Mayer and all of his minions,” and you’ll never hear about it again. At least not from that guy. This action of unloading folks from your digital social circle is applicable across most social networks.
