Media Genesis has had an ongoing partnership with The Salvation Army to help promote their Online Red Kettle Campaign. Media Genesis video taped more than 20 people from around metro Detroit to explain why family, friends and co-workers should help The Salvation Army and donate to their personal Online Red Kettles this holiday season. Media Genesis developed and edited the videos, and designed a website for The Salvation Army to promote the campaign.

The videos include direct appeals from Darren McCarty and Mike Babcock from the Detroit Red Wings, prominent Salvation Army officers, and local business leaders such as William Langford from the Pepsi Bottling Group, Robert Zocco from Logo Vision, and Maria Leonhauser from Franco Public Relations Group.

The kettles allow people to set donation goals and measure their donation progress online. This allows donors to view the progress their donation merits toward an individual donation goal. To donate to Media Genesis’ Online Red Kettle, please visit http://give.salvationarmyusa.org/goto/mediaG or start your own at www.onlineredkettle.org.

Below is a testimonial from a Salvation Army employee who has worked on the campaign.

“I’m very excited with how much support The Salvation Army’s Online Red Kettle Campaign is gaining this year. These Online Red Kettles help support thousands of people right in your area just like the red kettles you see outside of store fronts.

Working with Media Genesis has been a great experience! Media Genesis was also able to come to our office to do a live video shoot and welcomed participants to their office for shooting as well. The videos turned out great. They were able to accommodate last-minute changes and have been able to make edits with a fast turnaround.

I believe Online Red Kettles are a great way to help raise funds. Data shows that the average online donation is higher than the average donation made to a red kettle in real life.  Each of the participants will be able to link their kettle video directly to their e-mail or post it online to YouTube or other social networking sites.

I’m definitely thrilled with the possibilities of using these videos to make donor appeals; I think the video project will really help support the Online Red Kettle campaign and I’m excited to see where we stand at the end of January.”