(Troy, Mich.) – While the Web has taken giant steps to becoming interactive and social, it may never replace real life contact and relationships.

Media Genesis (www.mediaG.com), a Web development company is trying to bridge that gap with the use of videos to provide a personal connection with a Web site.

Working with a leading Detroit law firm, Dickinson Wright, Media Genesis created a series of candid videos to engage users. The video project includes videos from several of the firm’s lawyers, such as Dennis Archer, chairman of Dickinson Wright, former Detroit Mayor and former president of the American Bar Association.

“Professional services firms, firms whose primary service is intellectual property, need to have their web site reflect their core service in an engaging fashion – and no amount of text can provide the experience of Dennis Archer explaining how the practice of law has changed,” said Antoine Dubeauclard, president of Media Genesis.

Today, people want to have a relationship of trust and comfort with their attorneys and out of that, expect a partner to assist in all aspects of business – not just a courtroom gladiator, Archer said.

To capture these sound bites and candid comments from time-pressed attorneys, Media Genesis set up a rolling schedule over a couple of days to do 20 minute interviews on location. These interviews were then edited and turned into 30 second clips and incorporated into a custom-built Adobe Flash-based video player for display on www.DickinsonWright.com.

Media Genesis provides a suite of services geared at professional services firms (law firms, accounting firms, consulting firms, training and development firms, architectural and engineering firms). Services range from web development, content management systems, e-learning courses, video presentations, interactive multimedia, strategy consulting and marketing. For more information visit www.mediaG.com.