For nonprofit organizations, utilizing car donations has become very competitive.

Purple Heart has a long standing presence in America, but they were finding themselves to be just one of many nonprofits who take car donations. They contacted Media Genesis, a Troy-based web development company, to increase their site traffic and donation numbers.

The “Military Order of the Purple Heart” was formed by Congress in 1932 to serve the interests of all who have received a Purple Heart – an award given to members of the armed forces of the U.S. who have been wounded or died in combat.  They also provide available assistance to all veterans, their dependents, widows and orphans.

Media Genesis redesigned their current car donation web site http://purpleheartcars.org, to enhance usability.

In redesigning the site, they have achieved a better aesthetic feel, as well as a quicker and more comprehensive way for a potential donor to take action online.  However, they also wanted their new site to be more detectable by search engines.

For this issue, Media Genesis is using Search Engine Optimization, SEO, to bring more traffic and greater visibility to their web site. Using SEO gives Media Genesis the ability to track the web sites success rate.

First, traffic patterns of actual searches were identified, and then rated based on relative competition so that words can be targeted with high demand and low competition. Content was then written to appeal specifically to search engines.

Media Genesis specializes in search engine marketing, which results in higher viewings by current customers, potential customers and potential recruits. Other services range from web development, content management systems, e-learning courses, video presentations, interactive multimedia, strategy consulting and marketing. For more information visit www.mediaG.com.