(TROY, Mich.)— For real estate companies, maximizing presence on the web and the mobile web has become a critical area of focus.

Oil Nut Bay, a development on the tip of Virgin Gorda of the British Virgin Islands (BVI), recently launched their website. The sites, www.oilnutbay.com and www.oilnutbay.mobi, feature lush photography and enticing descriptions of Caribbean real estate.

The site was designed and built by Media Genesis, a Troy web development company, that previously built a mobile version of the site. Both sites—though aimed at the same audience—take different design approaches for their respective media.

The standard site displays at a 900 x 650 resolution in a normal web browser, whereas the mobile site adapts to fit the screen size of the mobile device and is optimized for mobile browsing.

Mobile browsing functionality was a critical client concern for Oil Nut Bay’s target clientele, both due to the content of the site itself, an array of photographs showcasing Oil Nut Bay’s highlights, as well as the function—simply having a mobile website targeted toward an on-the-go crowd demonstrates an extra level of customer concern.

In order to drive traffic to the correct site, Media Genesis performed special programming that would differentiate specific browser sizes and capabilities. The programming directs users based on device browser either to the .mobi site or the .com site.

Victor International is a luxury real estate developer headquartered in Auburn Hills, Michigan. Some of their developments include: Bay Harbor, Michigan, the Biras Creek Resort in the BVI, and Oil Nut Bay. For more information please visit www.victorintl.com.

Media Genesis has developed a range of websites tailored for specific clientele with accurate delivery and messaging, in both the mobile web and standard web. For more information please visit www.mediaG.com.