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Every internet user is all too familiar with the concept of online advertising, be it in the form of a too-good-to-be-true offer, a survey, a pop-up window advertising myriad of services, and the text that runs along the bottom of streaming online video. As consumers have turned off their televisions and plugged in their PCs for home entertainment, the very nature of these advertisements has changed abruptly and in a noticeable way.
Taking the place of boilerplate, generalized advertisements like those that run on network television, we see customized and targeted information directly related to the content of our emails, our interests on Facebook, and our connections on LinkedIn. While this information is still used to sell products, a movement towards using this idea to address the social concerns of users has been quietly growing across the web.
