Category Archives for News

Total Recall: How to Effectively Handle your Product Recall
October 4th, 2016

It is no secret that Samsung has had a rough month. The tech company has had several of their Galaxy Note 7 phones explode while charging, forcing the company to implement a recall and to replace consumer’s phones. Recalls can … Read More

Brand Doppelgangers
Brand Doppelgangers: What to do when your brand identity is compromised
October 4th, 2016

The web is a dangerous place. With ransomware and hackers threatening corporate security, there is one digital hazard that is often overlooked until it is too late: doppelganger brands. A Doppel (double) Gänger (walker) is a paranormal double of a … Read More

7 deadly sins
7 Deadly Sins of Content Strategy
October 4th, 2016

A lot goes into building a content strategy for a business. It is what defines who you are as a company and who will be your target audience. It also lays out your businesses writing style and shapes your entire … Read More

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