Category Archives for News

Part 2: Navigation in 2018, What’s the Right Direction?
July 30th, 2018

In our Part 1 article about navigation last month we talked about homepage navigation, the pros and cons of sticky navigation, and other types of navigation best practices for 2018. And just like any navigation system, there is usually more … Read More

The Pros and Cons of Facebook and LinkedIn Advertising Part 2 of 2
July 30th, 2018

In part one of this series, we looked at the pros of cons of Facebook advertising. Today, we will look at LinkedIn advertising to help you evaluate if it’s the right social media advertising platform for your business. LinkedIn is … Read More

Branded and Non-Branded Keywords
July 30th, 2018

Keywords can be a bit confusing at first glance, but they play a large role in the way Google and other search engines display your website while people are searching for it. Before we go any further, let’s define keywords. … Read More

Analytic Metrics 101 Part 3: Traffic
July 9th, 2018

Direct, organic, and social, oh my! Traffic is one of those metrics that seems simple enough, but what does it really mean? There are so many ways to read and understand traffic, and we’re here to the rescue. Before we … Read More

Navigation in 2018, What’s the Right Direction?
July 9th, 2018

There was a time, not that long ago, where a road trip meant a fold out map or triptik from AAA. Today, as you get in your car, you now have many different ways to get directions. Websites have undergone … Read More

The Pros and Cons of Facebook and LinkedIn Advertising Part 1 of 2
July 9th, 2018

The Pros and Cons of Advertising on Social Media There is a scene in Rebel Without A Cause where James Dean is tormented about what to do. His father, played by Jim Backus, says, “…Nobody can make a snap decision. … Read More

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