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The internet has become the most successful banking center representatives for financial institutions and their clientele. Users can almost do anything through these online banking centers, from direct deposit, to scheduling credit card payments, paying monthly bills, even applying for loans. What is partly missing is the financial institution’s ability to build relationships through this new banking center, as many were successful in doing through their person to person contact at their local branches.
The challenge for many financial institutions, including credit unions who base their entire business on building a relationship with their members, is to make sure that their website is not simply a landing page for those looking to go directly to the online banking features. At Media Genesis, we are financial institution internet consultants who believe in the power of building an integrated online marketing approach to continue to engage their clientele. The ultimate goal is to continually inform users that their bank can offer them more than online bill pay. This is focuses on making cross promotions as easy and efficient as you made online banking for your clientele.
Media Genesis has the experience and expertise to not only provide actionable next steps to improve your online relationship building, but also in building tailored programs to bringing your goals into fruition.
Give us a call and contact us to find out how Media Genesis can make online relationship building as easy and efficient as payday.
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