Steps in Website Redesign

Challenge: A publicly traded, global manufacturer required a complete website redesign in 15 days. The goals for the redesign were:

  • emphasize products, global presence, and investor relations
  • provide a clean and crisp look
  • ensure content is engaging and accurate

Solution: Media Genesis used a rapid prototyping approach simultaneously working through all phases – analysis, design, and production. Through rapid prototyping, Media Genesis used project management best practices. Best practices included:

  • Audience Marketing Analysis – a Media Genesis method that helps clients distill the most important target audiences, key messages, and desired actions
  • Kickoff Meeting – A Media Genesis method that gathers key stakeholders to develop top level navigation and homepage and interior page templates

Media Genesis' success was a result of:

Meeting Client Expectations

  • Media Genesis continuously communicated what was being worked on and what was forthcoming
  • Together, Media Genesis and the client kept the three goals in site
  • Together, Media Genesis and the client defined and stayed within the project scope
  • Media Genesis ensured client understood that a website is fluid. Media Genesis kept an ongoing phase II item list

Coordinating the Analysis Phase

  • Media Genesis ensured that the excitement and momentum of the kickoff meeting continued by providing timely design comps
  • Media Genesis developed a strategy to receive, organize, and distribute client assets

Executing the Design Phase

  • Media Genesis and the client agreed on the look and feel of the redesign first, then focused on content
  • Media Genesis and the client communicated closely to review and signoff on design comps quickly

Evaluation the Production Phase

  • Media Genesis and the client prioritized edits – if it cannot be launched without it, then fix it
  • Media Genesis and the client over communicated, making certain that everyone knew what was happening all the time
  • Media Genesis froze edits two days prior to launch to ensure all top priority edits were successfully completed

Benefits: The client’s 130-page redesigned website successfully launched 15 days after the kickoff meeting. Now, Media Genesis and the client are beginning phase II. Collaboratively, Media Genesis and the client are:

  • Developing a style sheet to complement the professional look and feel
  • Enhancing images to increase readability and enrich content
  • Emphasizing the global presence of its worldwide locations

Learn more about Media Genesis and its proven approaches to assisting clients.