Top 10 Reasons Your Site Needs a Redesign (Cont.)July 12th, 2010 |
5. Your website is Flash based
- As a best practice your main business website should not be completely in Flash. Now, this does not mean you have to swear off using any Flash within your site. Having Flash modules to add interactivity to your site is perfectly appropriate if you want to simulate how a certain product functions or a process. A couple issues with having an entirely Flash website are:
- Search engines view an all Flash site as one file, meaning there is not the same opportunity to optimize different pages for different keywords, titles and descriptions.
- Flash files, particularly those using sound effects, embedded movies or bitmap images, may take some time to load. How fast it takes your website to load is a factor in how Google will ranks your page.
4. Your website does not provide a call to action
- If you are selling a product or service, you want to have to have a call to action if you want your website to be any kind of an asset to your business. A call to action could be filling out a contact form, signing up for an e-newsletter or becoming a fan of a Facebook page. Make it easy for users to get information or to contact you – don’t make them search.
3. Your website is not search engine friendly
- If your website is not search engine optimized then you could be missing a lot of potential traffic to your site. Below are some SEO best practices to strongly consider when redesigning your site.
- Use targeted keywords in the page copy and headings
- Use keywords in the page titles and descriptions
- Use alt tags on all photos and file names showcasing what the photo is
- Add a sitemap to your site, which has links that point to the important parts of your site. This provides another way for your users to navigate your site more easily.
- Add Google analytics to your site, which is tool offered by Google that tracks and generates detailed statistics about your sites activities, such as visits, page views, pages per visit, bounce rates and average time on site, etc. Using Google analytics is a great way to measure the return on investment (ROI) of your website.
2. Your website has not been updated in the last 2 years
- If your website has not been updated in the last two years then chances are your website:
- Has not been tested in the latest browsers. Different browsers can affect the way people view your website. So you may be seeing everything perfect in Internet Explorer 6, but people using much new browsers such as Internet Explorer 8 could be seeing a site that appears to be broken.
- Does not abide by the standard resolution size (1024 X 760)
- Does not incorporate other newer technology such as social media. For example social media such as Facebook, Twitter, YouTube and blogs can be incorporated / feed right into your site. This content not only has the ability to engage and draw users in but also gives the appearance that the site is fresh and new.
1. Your website is no longer relevant to your company’s business objectives.
- Your website needs evolve along with your business. It should be used as a marketing tool to promote new products and/ or services that your company offers and if it no longer does that, then your website is no longer benefiting your business. Redesigning your site is a great way to reevaluate how you want to position your business on the web.