West Penn Allegheny Health System

West Penn Allegheny Health System (WPAHS) is defined by its efforts to improve health in its community. As one of the largest health systems in Western Pennsylvania, West Penn Allegheny Health System needed to serve diverse audiences, so Media Genesis worked with them to create an easy-to-navigate, patient-focused, mobile-friendly website. The site included a physician portal that allowed doctors to manage patient information and lab tests and a multifaceted, filtered physician search that allowed patients to find the right doctor.

The project was launched in September of 2011, and in December of 2012, West Penn Allegheny Health System won silver in the 13th annual eHealthcare Leadership Awards for the Best Doctor Directory at a healthcare system.

Know Thy Audience
Over the course of the project, Media Genesis conducted 120 interviews and analyzed traffic patterns for more than 8,000 pages. We tested our design and development concepts in two markets.

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