Google Ads (previously known as Google AdWords) is an online advertising platform created by Google. Released in 2000, Google Ads allows users to track paid advertising (known as “pay-per-click” or PPC advertising) campaigns through search (web browser) and display (mobile app, video) methods. The system uses website cookies and keywords to optimize and track the status of campaigns. To learn more about Google Ads and what you need to do to prepare the ideal online advertising campaign, reach out to Media Genesis today.
American House is a best-in-class, innovative senior housing company that creates sustainable value for residents and their families. American House Senior Living Communities was founded in 1979 to enrich the lives of seniors and their loved ones in an environment that fosters independence, compassion, quality care, and meaningful relationships.
Media Genesis has provided digital advertising & website development support for all 50+ American House locations across the country. Our efforts resulted in a 25.8% increase in overall interaction and lead increases.
Beauty Made in Italy is a joint program between the Italian Trade Commission and Cosmetica Italia that aims to promote awareness of Italian beauty brands to the U.S. market. Media Genesis began working with Beauty Made in Italy on website improvements before taking on additional tasks for paid search, Search Engine Optimization (SEO), and website user experience support.
MG utilized Google Ads for a 12-month digital marketing campaign, primarily focused on search and display ads. We saw dramatic increases in website traffic and engagement from the campaigns: just over a 79% increase in Search ad engagement and more than a 90% increase in Display ad engagement.
James H. Cole Home for Funerals is a family-run funeral provider located in Metro Detroit who has been serving the Detroit community for 100 years. Media Genesis worked with James H. Cole previously to redesign and build their main website as well as create their new eCommerce website.
This partnership has evolved into digital marketing initiatives utilizing Google Ads for the majority of campaigns. Media Genesis uses a combination of responsive display ads, traditional display ads, and search ads. While new, these efforts have already resulted in a 5.39% increase in the conversion rate.
Since 1887, Grand Hotel has welcomed guests to a bygone era of old-world hospitality and charm. On historic Mackinac Island, America’s True Grand Hotel was named by the National Trust for Historic Preservation as “One of a Dozen Distinctive Destinations.”
Media Genesis worked with Grand Hotel to develop paid search campaigns to promote the hotel with a focus on driving booking revenue. Media Genesis developed and implemented ad copy for various campaigns based on Grand Hotel specials and events. These efforts led to an overall increase of engagement by 12% and a 27% increase in transactions.
Bateel is the world’s leading grower and purveyor of gourmet dates. Bateel’s boutiques and elegant cafés adorn premium shopping destinations in major cities, stretching from London to Jakarta, and now, for the first time, in the United States in Birmingham, Michigan.
Media Genesis began working with Bateel in order to assist them with marketing their product and improving brand awareness. Together, we focused on the following marketing tactics: improving Search Engine Optimization, website user experience, Facebook advertising, Google advertising, and Google Shopping Ads. These efforts resulted in a 100% increase in overall traffic to the store and a 400% increase in sales.
Media Genesis is the agency of record for digital advertising, Search Engine Optimization, and CRM support for this higher education client. Our client came to us in order to improve their digital marketing efforts, increase brand awareness, and reach out and engage new potential students.
Together, our efforts focused on increasing engagement in the form of application submits and scheduling appointments with advisors. Over the course of our work together, this client has seen a nearly 60% improvement in cost per acquisition and a nearly $2 decrease in cost-per-click for Google Search ads.
The Detroit Metro Convention & Visitors Bureau (DMCVB) is the only organization that promotes Metro Detroit regionally, nationally, and internationally as a convention, business meeting, and tourism destination. DMCVB came to Media Genesis in need of assistance with their online marketing strategies.
Media Genesis organized paid Google Search campaigns to promote Metro Detroit to feeder markets such as St. Louis, Cleveland, Chicago, and more. The focus was to showcase Detroit as a true travel destination for weekend getaways and vacations beyond business travel. Together, our efforts resulted in a 37.4% increase in user engagement and an overall decrease in average Search cost-per-click.
Media Genesis worked with a mold and engineering client that offers rapid manufacturing services, including rapid prototyping services, product evaluation for manufacturability, 3D printing (additive manufacturing), CNC machining, cast urethane, and rapid injection molding.
In addition to website improvements, Media Genesis worked with this client to help streamline their Google Advertising accounts and improve their overall engagement and acquisitions. We were able to maintain the cost-per-conversion at 10% below the client’s goal and the overall conversion rate increased by 43%. Improvements were also made to the click-through-rate, which increased by nearly 33%.
Bella Face and Body has the top leading facial surgeons in all of Michigan. They provide their patients with peace of mind, knowing they are getting an experienced professional and a great atmosphere.
In a competitive space, Media Genesis drove Bella Face and Body to the top of Google Search results through expertly optimized and targeted Google Search campaigns. This optimization delivered ads on keywords and phrases that users were actively searching, and efficient campaign setup and management led to all-time highs for designated Key Performance Indicators (KPIs) such as scheduling consultations, filling out a ‘contact us’ form, and completing calls.
Ulliance is a human resources management organization, delivering a high-quality Employee Assistance Program (EAP) focused on individuals’ well-being. Ulliance needed help expanding their digital marketing efforts and improving brand awareness.
Media Genesis created strategic LinkedIn and Facebook campaigns targeted toward industry leaders and organizational decision makers. In order to produce tangible results, ads brought users to dedicated landing pages with forms, downloadable information, and access to exclusive content. These efforts combined to double impressions while simultaneously lowering the cost of ads. Delivering ads to highly-targeted individuals in key industries, such as human resources, insurance, and health care, drove consistent clicks and led to goal completions.
Cambridge Dentistry is a full-service dental office for adults and children, providing a full range of dental services, including cosmetic, preventative, restorative, orthodontics, and more. As a small, local business, every marketing dollar was carefully allocated. Cambridge Dentistry came to Media Genesis in order to make this digital marketing budget have the most possible impact.
Media Genesis committed to tactics that would drive the most conversions, from digital experiences to in-person visits. We drove brand awareness through Google Display ads, driving thousands of clicks and impressions on a monthly basis. We also converted users with relevant ads related to the specific services and terms used in their search queries.