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Posts Tagged ‘LSI’
Semantics is the study of the meaning of words and sentences. While this is how you communicate to your friends, family and coworkers, it now can apply to how we communicate with search engines. Google, Yahoo and MSN require different language tactics to help them understand and process your website content efficiently. Latent Semantic Indexing (LSI) is the process in which search engines place value on websites based on the organization of their text. Algorithms determine what a page is trying to say by analyzing the words and phrases and how their meanings are related.
Google’s mission statement is “to organize the world’s information and make it universally accessible and useful”. Their algorithm’s main goal is to place value correctly on web pages and rank them appropriately for each given search.
