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Posts Tagged ‘social media ROI’
Dec
9
Barack Obama raised $500 million from his online campaign, garnering a total of 5 million fans on social media sites. Dell used Twitter to sell $3 million worth of computers with over 600,000 followers. Clearly, these are some extreme examples of hard return on investment.
Social media ROI has been largely overlooked by businesses, as a study by Mzina and Babson Executive Education revealed. Eighty-four percent of professionals worldwide don’t measure the ROI of their social media programs, while 40 percent weren’t even sure if they could track ROI with their social media tools.
