Ancor Video Marketing
Our business-to-business clients face unique communication challenges. The more specific your services are, the smaller your audience is. You need a highly targeted message and you need to deliver that message to the source. These challenges brought Ancor to us, seeking a short, animated video that would effectively communicate their services and the value of those services.
Our content strategist reviewed Ancor’s previous marketing materials and became familiar with their services. We approached this project knowing that the big picture value, the “why,” is more important when it comes to inspiring partnerships than product specs.
We developed a script that highlighted the service value as well as the product value and developed custom 3D animation. We created an HTML5 interface that would work for web or USB drive distribution.