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Citizens Bank

In the early 2000s, Citizens Bank was the largest bank holding company headquartered in Michigan. Founded in Flint in 1871, Citizens Bank was one of Michigan’s oldest banks and provided the loan to W.C. Durant who founded a vehicle manufacturing company that later became General Motors.

“Call it Home” Initiative

As part of a $1.6 million grant program, Citizens Bank, along with Mayor Dave Bing and the Detroit Works Project, launched the “Call It Home” initiative, an urban renewal initiative that offers grants for exterior home improvement in the city of Detroit. We were called upon to brand, design, and build the website for the initiative and to create a portion of the signage featured at the press conference.

The process:

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