For Acromag’s newly redesigned site, Media Genesis worked with Acromag’s stakeholders to help them clarify their customers and assisted the stakeholders in determining what action they would like their customers to take while visiting the site. Using this information along with an extensive benchmarking and needs analysis phase, Media Genesis recommended the open source eCommerce solution Ubercart within the content management system Drupal. The site includes a complex product catalog consisting of six different levels, a product finder/search, resources tied to every product, click-to-chat, a forum, integration with UPS for shipping quotes, connections with lead management systems and even dynamic contact information that changes on each page based on the companies two departments. The site is extremely flexible and allows Acromag employees to update and change all levels of products on the fly.