Elevating Nino Salvaggio’s Digital Presence with Strategic Enhancements

Objective and Background
Nino Salvaggio, a beloved gourmet market with multiple locations across Michigan, partnered with Media Genesis to optimize and grow its digital presence. Known for its high-quality products and exceptional customer service, Nino Salvaggio sought to enhance its website functionality, improve user engagement, and implement strategic marketing initiatives, including Mailchimp weekly emails and SEO optimization. Media Genesis worked alongside the Nino Salvaggio team to provide recommendations and introduce features that aligned with the market’s long-term goals. 

Challenges and Opportunities
As Nino Salvaggio looked to strengthen its digital presence, several key areas of opportunity were identified: 

• Modernizing Website Code: Before partnering with Media Genesis, Nino Salvaggio’s website was previously built using outdated code, which functioned but posed a security risk. It was Media Genesis’s recommendation to transition to standard WordPress PHP code for scalability and improved security. 
• SEO Optimization and Local Visibility: With a goal of increasing local and organic traffic, Media Genesis was tasked with improving SEO, targeting specific keywords, and ensuring that Nino Salvaggio’s specific location services and offerings were visible to a broader audience​​. 
• Streamlining Email Marketing: Media Genesis works with the Nino Salvaggio’s team each week to create and distribute newsletter email marketing to thousands of their customers. The emails promote Nino Salvaggio’s exclusive sales, new products and blog articles. 

Solutions, Results & Impact
Media Genesis implemented several strategic solutions to help Nino Salvaggio enhance its digital footprint:

• Website Enhancements and Code Modernization: Media Genesis updated the website code to future-proof the website, making it easier to update and maintain without relying on specific plugins. This proactive approach ensured that Nino Salvaggio’s website could scale and adapt seamlessly over time​​.
• SEO and Local Search Optimization: Media Genesis focused on optimizing Nino Salvaggio’s local SEO to increase visibility in search results for terms like “gourmet grocery store” and “organic produce.” This included improving metadata, addressing 404 errors, and optimizing store location pages to highlight each market’s unique features, driving more organic traffic and in-store visits​​. In turn Nino Salvaggio saw improvements in organic search rankings and an increase in local visibility. Users spent more time on the site, engaging with content, which contributed to higher conversion rates​​.
• Custom Analytics Dashboard: Media Genesis created a custom analytics dashboard pulling in data from sources like Google Analytics to show real-time metrics such as users, sessions, engagements, top pages, demographics and organic tracking.
• Mailchimp Management and Email Campaign Optimization: Media Genesis created new Mailchimp templates to streamline the workflow and improve their weekly emails with updated text-to-image ratios, correctly sized graphics, improved Call’s To Actions and content ensuring better deliverability, open rates and engagement. Media Genesis also advised on strategies for segmenting and targeting audiences more effectively through personalized email content​​.
• Optimized Digital Marketing Strategy: Media Genesis’s audit of Nino Salvaggio’s Google Ads campaigns led to improved budget allocation, focusing on broader keywords and more precise geo-targeting. This resulted in a 50% increase in new users from paid search efforts, helping Nino Salvaggio attract more potential customers​.

Conclusion
Through a series of strategic digital enhancements, Media Genesis supported Nino Salvaggio in updating its website, optimizing SEO, and managing effective email and marketing campaigns. The partnership has not only bolstered Nino Salvaggio’s digital presence but also positioned the market for sustained growth in customer engagement and online visibility.

For businesses seeking to enhance their digital marketing, improve website performance, or optimize their email campaigns, contact Media Genesis today to explore how we can help elevate your digital strategy.