Marketing Tools We Use

Digital Marketing Agency Tools Used | Media Genesis

Media Genesis is a digital media agency located in Troy, Michigan. Over the years, we’ve worked with 200+ clients in a wide range of markets and industries. We managed our first Google Ad buy in 2005 and have since managed thousands of campaigns and client accounts. Our in-house team offers the marketing services you need when you need them. We have experts in website development and digital marketing, helping you bridge the gap and improve the connection between the two.

At MG, we believe in data transparency, offering customized real-time dashboards with your campaign metrics. Learn more about the common Marketing tools we use, and discover how we implement these tools for use by our clients.

Google Ads

Google Ads is a marketing tool created by Google to push ads to desktop and mobile users through Google Search and throughout the internet as Google Display.

  • Google Ads is a good tool for Display re-marketing and Search acquisition efforts
  • Media Genesis utilizes Google Ads to market for clients using global, regional, and local ads. This includes multiple touchpoint ads for acquisition and re-marketing efforts
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Google Data Studio

Google Data Studio is a free tool that converts your website or app’s analytic metrics and data into a real-time, fully customizable dashboard that’s easy to read with charts and graphs. It also allows you to share as a link or save as a PDF download.

  • Integrates data from your website and digital marketing platforms
  • Connects data from all Google Marketing Platform products
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Google My Business

Google My Business is a free tool that allows you to promote your business information and your business website on Google Search and Maps.

  • Having an updated Google My Business profile may help you rank higher in search engine results
  • Displays helpful information to users such as company hours, services, and upcoming events
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Google Tag Manager

Google Tag Manager provides advanced conversion tracking throughout your website. With this tool we help clients establish and track goals for better insights into user behavior.

  • Allows you to setup conversions and tracking such as email submissions, button clicks, sign-ups, video views, phone number submissions, and form submissions
  • The data from Google Tag Manager carries over to your Google Analytics account automatically
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