The Tools We Use

Media Genesis is a digital media agency located in Troy, Michigan. We have decades of experience creating and updating websites to fit the growing needs of our clients in Metro Detroit and Southeast Michigan, across the nation, and around the world. From Content Management Systems (CMS) and Customer Relationship Management (CRM) tools to website plug-ins, we have a diverse knowledge of the available tools on the market and the best ways to implement them.

Learn more about common tools we use and how we implement these for use by our clients.

Drupal is a Content Management System (CMS) built in PHP that is ideal for knowledge management and business. With more than 1.3 million community members worldwide, Drupal is one of the largest free CMS platforms available to the public.

  • Drupal is one of Media Genesis’ preferred content management systems
  • We’ve used this tool with companies in industries such as healthcare, senior living, engineering, construction and development, and more
See Drupal Case Studies

Hubspot is a software and development company focused on the creation of marketing and sales tools. Founded in June of 2006, it now services more than 50,000 users in countries all over the world.

  • Hubspot is a Media Genesis preferred marketing tool that is beneficial for collecting and organizing customer data
  • We have implemented Hubspot for websites with international audiences which require multiple languages, including companies in the industries of engineering and prototyping
See Hubspot Case Studies

Salesforce is a cloud-based Customer Relationship Management (CRM) service, which was established in 1999. In addition to being a CRM, Salesforce also offers marketing automation, customer service applications, analytics, and more.

  • Salesforce is a Media Genesis preferred CRM tool that is beneficial for safely organizing user permissions and identities
  • We have used this tool for companies in industries such as engineering, manufacturing, and education
See Salesforce Case Studies

WordPress is a Content Management System (CMS) built in PHP that includes plugin architecture and an internal template system. Each template is referred to as a“theme.” While this CMS is typically associated with blogging, it has become a trusted CMS for professional websites as well, with more than 60 million websites currently in use worldwide.

  • WordPress is one of Media Genesis’ preferred content management systems
  • We’ve used this tool with nonprofit, educational and e-commerce sites, as well as in industries such as banking and finance
See WordPress Case Studies