The Tools We Use

Tools Used By Digital Media Agency In Michigan | Media Genesis

Media Genesis is a digital media agency located in Troy, Michigan. We have decades of experience creating and updating websites to fit the growing needs of our clients in Metro Detroit and Southeast Michigan, across the nation, and around the world. From Content Management Systems (CMS) and Customer Relationship Management (CRM) tools to website plug-ins, we have a diverse knowledge of the available tools on the market and the best ways to implement them.

Learn more about common tools we use and how we implement these for use by our clients.

Types of Tools


Drupal is a Content Management System (CMS) built in PHP that is ideal for knowledge management and business. With more than 1.3 million community members worldwide, Drupal is one of the largest free CMS platforms available to the public.

  • Drupal is one of Media Genesis’ preferred content management systems
  • We’ve used this tool with companies in industries such as healthcare, senior living, engineering, construction and development, and more
See Examples of Our Work

WordPress is a Content Management System (CMS) built in PHP that includes plugin architecture and an internal template system. Each template is referred to as a“theme.” While this CMS is typically associated with blogging, it has become a trusted CMS for professional websites as well, with more than 60 million websites currently in use worldwide.

  • WordPress is one of Media Genesis’ preferred content management systems
  • We’ve used this tool with nonprofit, educational and e-commerce sites, as well as in industries such as banking and finance
See Examples of Our Work

Sitefinity Progress Partner BadgeSitefinity is a .Net-based content management system (CMS) that operates on a Windows server. Unlike other CMS platforms that are open source (free), Sitefinity is a paid commercial product.

  • More than 4.8 million websites worldwide use the Sitefinity CMS
  • MG has used the Sitefinity CMS for client website builds and eCommerce development projects
See Examples of Our Work

.Net is an opensource software framework primarily used for Microsoft Windows-based websites. With tools and libraries for building apps, desktop and mobile websites, and more.

  • .Net is a Windows server-based application development platform from Microsoft
  • MG has been using .Net platforms for client application development for the past 20 years
See Examples of Our Work

DNN is a free-to-download, feature-rich content management system for developing web applications, websites, intranets, and more. Founded in 2006, DNN has more than 78,000 users worldwide.

  • DNN is specifically for Microsoft .Net builds/websites
  • Media Genesis has used DNN for client website development and third-party system integration (CRM and LMS)
See Examples of Our Work

WooCommerce is the most popular plugin for adding eCommerce features to a WordPress website.

  • WooCommerce is not a standalone product and must be used with a WordPress website
  • MG frequently uses this plugin when a WordPress website needs an e-commerce solution
See Examples of Our Work

Shopify is a service that provides a hosted ecommerce solution and related features. For a monthly fee, online stores with some basic content management system (CMS) features can be created fairly quickly.

  • This service is an economical solution for clients who want to focus on selling products online and do not need customized functionality
  • MG has created Shopify sites from scratch as well as worked on existing Shopify websites for our clients. We have expanded Shopify features using 3rd-party services and custom coding
See Examples of Our Work

Salesforce is a cloud-based Customer Relationship Management (CRM) service, which was established in 1999. In addition to being a CRM, Salesforce also offers marketing automation, customer service applications, analytics, and more.

  • Salesforce is a Media Genesis preferred CRM tool that is beneficial for safely organizing user permissions and identities
  • We have used this tool for companies in industries such as engineering, manufacturing, and education
See Examples of Our Work

Hubspot is a software and development company focused on the creation of marketing and sales tools. Founded in June of 2006, it now services more than 50,000 users in countries all over the world.

  • Hubspot is a Media Genesis preferred marketing tool that is beneficial for collecting and organizing customer data
  • We have implemented Hubspot for websites with international audiences which require multiple languages, including companies in the industries of engineering and prototyping
See Examples of Our Work

Articulate is an e-learning course software for learning management systems (LMS). It is used to create interactive courses and to produce simulations, quizzes, drag and drop interactions, screen recordings, and more. Founded in 2002, Articulate is used by 98,000 organizations, educating more than 100 million users.

  • Articulate is one of Media Genesis’ preferred eLearning programs
  • Media Genesis has used Articulate to develop eLearning courses for automotive clients such as Chrysler
See Examples of Our Work

SCORM stands for Shareable Content Object Reference Model, an eLearning standard/protocol. Each eLearning creation software comes with its own range of supported eLearning formats, including SCORM.

  • Two main SCROM versions are in active use: SCORM1.2 and SCORM2014
  • MediaG has been working with both version of SCORM for the past 15 years
See Examples of Our Work

Lectora is an eLearning authoring tool created by Trivantis (est. 1999) that can be used with other Learning Management System (LMS) platforms. This tool allows users to design, publish, and deliver an eLearning course across multiple platforms and mobile devices.

  • Lectora is one of Media Genesis’ preferred learning management and eLearning systems
  • MG has used this tool to build eLearning programs in industries such as health and wellness, pharmaceuticals, and more
See Examples of Our Work

Tessitura is a .Net-based concert ticketing system used by the majority of north America symphony orchestras.

  • MG has used Tessitura for website development and integration over the past 14 years
  • Tessitura is used for the Detroit Symphony Orchestra (DSO) website and online ticketing application
See Examples of Our Work
Slate CRM

Slate CRM is a comprehensive platform for admissions and enrollment management, student success, and alumni/advancement.

  • Slate is designed and developed exclusively for higher education and is a solution that can handle the modern student and donor lifecycles
  • MG utilizes this CRM to create campaigns higher education clients
See Examples of Our Work

Launched in 2001, Keap (Infusionsoft) is a customer relationship management, content management, marketing, and sales automation tool for use by small businesses. Keap is used by more than 30,000 businesses and 180,000 independent users worldwide.

  • MG has used Keap for small business customer relationship management in retail environments
  • Ideal for small businesses with 25 employees or less
See Examples of Our Work

Wix is one of the more popular online, do-it-yourself website building platforms on the market.

  • The Wix platform is ideal for small-sized businesses that require a standard template with limited functionality and content
  • MG has worked with clients to edit, update and build Wix websites
See Examples of Our Work