Salesforce Digital Media Agency In Michigan | Media Genesis

Salesforce is a cloud-based Customer Relationship Management (CRM) service, which was established in 1999. In addition to being a CRM, Salesforce also offers marketing automation, customer service applications, analytics, and more. The company currently services more than 100,000 customers throughout the world. To learn more about Salesforce and how you can incorporate a CRM platform on your website, reach out to Media Genesis today.


Altair utilizes Salesforce as an Identity Provider for specified user types. Altair’s content management system supports IdP-Initiated and SP-Initiated for Security Assertion Markup Language (SAML). In other words, users are verified individually in order to ensure the correct users have needed permissions to access secure documents.

Media Genesis programmers also provided support for deep linking and SAML > IdP. In order to allow certain users to share resource file types, MG implemented iframe support and Chrome SameSite policy support. For a time, Altair navigated away from SalesForce due to a lack of need; however, this tool was reintroduced to the Altair website in late 2019.

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