Google Ads is a marketing tool created by Google to push ads to desktop and mobile users on Google’s search engine and throughout the internet. The two main modes of publishing these ads are known as Google Search and Google Display.
Google Ads (previously known as Google AdWords) is an online advertising platform created by Google. Released in 2000, Google Ads allows users to track paid advertising (known as “pay-per-click” or PPC advertising) campaigns through search (web browser) and display (mobile app, video) methods. The system uses website cookies and keywords to optimize and track campaigns. To learn more about Google Ads and how to prepare superior online advertising campaigns, reach out to Media Genesis today.