Google Ads

Google Ads Digital Marketing Agency In Troy, Michigan

What is Google Ads?

Google Ads is a marketing tool created by Google to push ads to desktop and mobile users on Google’s search engine and throughout the internet. The two main modes of publishing these ads are known as Google Search and Google Display.

What does Google Ads do?

  • Google Ads allows the user to create digital advertisements in the form of Search or Display ads.
  • The user inputs content (headers and descriptions) and assets, and Google Ads creates virtual advertisements that can appear in search engine results or as visual ads on participating sites.
  • Google optimizes ads and provides consumer data, including the number of impressions, clicks, bounces, and more.
  • Media Genesis utilizes Google Ads to market for clients using global, regional, and local ads.
  • Media Genesis utilizes multiple touchpoint ads for acquisition and re-marketing efforts.

Why does my business need Google Ads?

Google Ads (previously known as Google AdWords) is an online advertising platform created by Google. Released in 2000, Google Ads allows users to track paid advertising (known as “pay-per-click” or PPC advertising) campaigns through search (web browser) and display (mobile app, video) methods. The system uses website cookies and keywords to optimize and track campaigns. To learn more about Google Ads and how to prepare superior online advertising campaigns, reach out to Media Genesis today.

MG Steps for Google Ads Setup & Deployment:

  • Establish a new Google Ads account or connect with an already-existing account
  • Build out campaigns using best-practice methods
  • Provide data-supported progress reports and feedback on the status of campaigns
  • Track spend and provide suggestions for campaign (or single ad) improvements
  • Utilize best-performing content and assets to improve upon key metrics such as cost-per-click (CPC) and conversions

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    Google Data StudioGoogle My BusinessGoogle Tag Manager