Google Data Studio

Google Data Studio Digital Marketing Agency In Troy, Michigan

What is Google Data Studio?

Google Data Studio is a free tool that converts your website or app’s analytics, metrics, and data into a real-time, customizable dashboard that’s easy to read with charts and graphs. It also allows you to share your results as a link or save them as a PDF download.

What does Google Data Studio do?

  • Integrates data from your website and digital marketing platforms to track KPIs, visualize trends, and compare performance over specific time periods
  • Connects data from all Google Marketing Platform products, including Google Ads, Analytics, Display & Video 360, and Search Ads 360
  • Connects to CRMs like Hubspot and accounting software like QuickBooks. See the full list of all 200+ data sources
  • Connects to your social media accounts, and provides metrics and data on top performing copy, images, and campaigns
  • Provides a “funnel” view and details users through their journey on a website/app
    • Focuses on the user’s awareness, interests, desires, and actions

What is a Google Data Studio Custom Dashboard?

Google Data Studio creates custom, real-time dashboards that integrate website and digital marketing campaigns and platforms into one easy-to-read layout.

As a marketing agency in metro Detroit Michigan, we utilize Google Data Studio for a number of our clients by creating dashboards that can be referenced at any time with live metrics to keep track of site stats.

Example of Custom Dashboard Deliverables:

  • 1 to 20+ pages (depending on client needs)
    • We will work with you to determine the features needed for your custom dashboard
  • Setup of analytics, filters, and segments in the report
    • We customize your dashboard to highlight goals and what audiences are preforming the best
  • Integration of 3rd-party platforms such as CRMs, social media accounts, and marketing ads
  • Finished dashboard provided as a link that can be shared with client’s internal team and/or downloaded as a PDF file

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