Google My Business

Google My Business Digital Marketing Agency In Troy, Michigan

What is Google My Business?

Google My Business (GMB) is a free tool used to promote a business’ information and website via Google Search and Maps.

With a Google My Business account, you can connect with your customers, post business updates to your business’ profile (such as store hours), and see how customers on Google are interacting with your company.

What does Google My Business do?

  • Your business’ profile appears in relevant Google Map searches, local search results, and may even help you rank higher in search engine results
  • Displays helpful information to users such as company hours, services, and upcoming events
  • Allows GMB account owner to post announcements, news, and blog articles
    • These can also appear in search results
  • GMB account owners can read and respond to reviews

Why do I need Google My Business for my company?

As a marketing agency in Metro Detroit, Michigan, we utilize Google My Business as an onboarding exercise for our digital marketing and website clients. This platform is utilized to improve Google Knowledge Panel, Google Ads, and local search engine results. It provides a lot of value for both large and small companies who want to grow their online presences.

Example Google My Business Deliverables:

  • Record current Google My Business views, activity, and discovery results for future reference
  • Set up and improve listing results with virtual tours, profile information, images, videos, logos, and booking/event listings
  • Establish strategic approaches for weekly, monthly, and quarterly posts to improve organic results
  • Utilize Google Insights results to improve future views and clicks
  • Link to other platforms, such as Google Ads, to improve marketing efforts

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    Learn more about our other tools

    Google AdsGoogle Data StudioGoogle Tag Manager