Google Tag Manager (GTM) is part of the Google Suite of tools used to manage and launch marketing tags on your website or mobile app. GTM insights allow for better reporting and metrics analysis.
As a marketing agency in Troy, Michigan, we utilize Google Tag Manager to boost our digital marketing and website improvement efforts.
Google Tag Manager provides us with the opportunity to develop and enhance tracking pixels, conversions, dynamic audience pools, attribution models, and funnel approaches. We use these to expand upon benchmark analytics and improve results with optimized approaches.