Meet the CEO: Brad Frederick


After obtaining his Bachelor of Science degree in Mechanical Engineering, Brad Frederick joined Electronic Data Systems (EDS) as a Systems Engineer and supported many General Motors (GM) accounts. For GM he provided 2D and 3D CAD/CAM training and software development for automotive engineers, managed a 24/7 worldwide technical support center, and was the Program Manager overseeing the initial launch of GM corporate and all divisional websites (Chevrolet, Buick, Cadillac, etc.). For he was fortunate to be at the keyboard to turn that site on to the world during a dual site launch in Detroit and LA.  He was also the sole developer of an internet app that allowed Saturn car owners to schedule service appointments online with dealerships.

Then, in 1996 he founded Media Genesis to provide web development for startup and established businesses. The firm has grown over the years and the team now provides a wide range of consulting, web application development, content creation including photography and video, hosting and maintenance, and marketing services. Brad’s focus on projects is business consulting, software and web programming, content management systems, third-party integrations, and he also assists clients with domain name acquisitions.

Brad consults with both startups and established firms and he was selected as one of Crain’s Detroit Business’ “40 under 40” in 2001. He serves on a number of boards for non-profit organizations.

He enjoys water skiing, snowboarding, mountain biking, golf, and tennis.

Advisory Boards

  • Auburn Hills Chamber of Commerce: Past Chairman (2004), Board Member, and IT Committee Founder and Past Chair
  • Chrysler Group LLC: Technology Advisory Committee Member
  • Detroit Regional Chamber of Commerce: Technology Advisory Panel
  • HMS Manufacturing Co: Board Member
  • AI Inc: Technical Advisory Committee
  • Troy Career Assistance Network: Communications Action Team Chair
  • Troy Chamber of Commerce: Past Chairman (2005), Board Member, and InternetTroy Founding Member and Past Chair
  • Workfolio, LLC ( Advisory Board and Co-Inventor of patent-pending software