Citizens Bank: Branding & Website Development

In the early 2000s, Citizens Bank was the largest bank holding company headquartered in Michigan. Founded in Flint in 1871, Citizens Bank was one of Michigan’s oldest banks and provided the loan to W.C. Durant who founded a vehicle manufacturing company that later became General Motors.

In addition to the “Call it Home” initiative, Citizens Bank requested that we create new marketing materials for their loan program. Citizens Bank has also worked with us on Search Engine Optimization (SEO) in order to increase traffic to their site.

The process:

  • Designed and developed an HTML page with a new header illustration
  • Created Detroit-themed and Michigan-themed flyers and other print collateral
  • Implemented an SEO strategy that brought organic search traffic from 5,500 to 38,500 in under a year