Chrysler: Internet Marketing Web Course
We built Chrysler’s 2013 Internet Marketing web course from the ground up.
Once we’d evaluated Chrysler’s needs, our instructional design specialist devised the course structure. We used hypothetical consumers as learning agents to allow the learner to make a deeper connection to his or her motivation for engaging with the material.
Our writer developed the script, our lead graphic designer developed the look and feel of the course to enhance the learning experience, and our audiovisual team recorded all voice over. Once the script was finalized with Chrysler and all assets were collected, our development team programmed the course.
From concept to completion, Media Genesis delivered the course ready to be implemented in Chrysler’s Learning Management System (LMS).