Gauss Energy: Branding
As Gauss Energy prepared to release their innovative green energy technology, they came to Media Genesis for consultation and design for the new brand.
In addition to offering guidance in the product naming process, we developed a logo that captured the essence of the technology and their organizational ethos.
As with any original logo design, we started with ideation, creating several unique options that embody different attributes of the brand. These options offered a focal point, enabling a more productive conversation regarding the direction our designers should take.
Many logo concepts were developed, and their diversity was amplified as we experimented with different brand names. In the end, we delivered a clean, powerful brand identity and logo.