Geometric Solutions: Engineering a Better Digital Experience for a Leader in PLM Solutions

Geometric Solutions is a top-tier Siemens Digital Industries Software partner, delivering advanced PLM and manufacturing solutions across industries like automotive, aerospace, and heavy equipment. In 2023, they partnered with Media Genesis to overhaul their website—aiming to better showcase their expertise, streamline user experience, and empower internal teams with easier content management.

The Challenge

As Geometric Solutions grew in both offerings and reputation, their existing website no longer reflected their technical depth or consultative approach. Key issues included an outdated content structure, fragmented messaging across service lines, and a backend that was difficult to manage. They needed a new platform that could speak clearly to both technical users and decision-makers while staying aligned with Siemens’ product ecosystem.

The Approach

Media Genesis began with an AMA (Audience, Message, Action) workshop involving teams from both Geometric Solutions and Waltonen. This discovery process clarified goals, mapped out audience segments, and helped align site content with user needs.

From there, we:

• Redesigned and rebuilt the site using WordPress for a more intuitive content management experience
• Updated the sitemap and navigation to emphasize software solutions and industry applications
• Reorganized product and service pages to align with Siemens offerings and improve conversion paths
• Streamlined content and visuals to present technical topics in a more digestible, user-focused format

The result was a digital platform that supports the sales process while reinforcing Geometric Solutions’ role as a strategic technology advisor.

The Outcome

The new website delivers a cleaner, more focused experience for both prospective clients and existing users. Technical visitors can now find relevant solutions more efficiently, while business decision-makers gain a clearer view of capabilities and value. On the backend, the internal team can easily update content and maintain alignment with Siemens’ evolving product suite.

Why It Matters

In complex B2B environments, clarity and usability can be as important as capability. Media Genesis helped Geometric Solutions create a digital presence that supports their consultative approach and speaks directly to the needs of their highly specialized audience. Need a website that works as hard as your sales team? Let’s build it together.