Global Ties Detroit: Brand Identity and Website Migration

About Global Ties Detroit

Global Ties Detroit is a nonprofit organization that forges lasting relationships by connecting international professionals with their Detroit counterparts. They host international exchange programs that engage visitors with a vast network of Detroit-area institutions. Global Ties Detroit knows that building these relationships creates a powerful tool for addressing some of the world’s biggest challenges.

Reflecting their Name Change

In 2016, the International Visitors Council (IVC) of Metropolitan Detroit licensed the Global Ties Detroit name and brand. They wanted their new website to serve as a resource and communications tool for their users. We worked with them to create a proposal and scope of work for a website redesign based on their new identity.

Moving to a New Website

While the website redesign project was in progress, we participated in calls and coordinated vendors to perform the core tasks of the name change. We then worked with Global Ties Detroit to manage and coordinate the IVC’s move into the new name and brand. This included organizing templates and content, updating their social media channels, and facilitating the evaluation of presentations, letterhead, and business cards.

Throughout our relationship with Global Ties Detroit, we also provided a hosting space for board meetings and served as guest speakers for international visitors and students. Our services have expanded to include photography and video for delegation events in Detroit. We further worked with their team to design event invitations, e-newsletters, and other pieces of collateral as the needs arise.