James H. Cole Blog Writing

The Benefits of Website Content

Media Genesis provides writing services to clients that include content development for website pages, marketing campaigns (e.g., ad copy, email copy), and blog articles. Depending on the client’s individual needs, these writing services can include research, outlining, and asset gathering in order to produce a fully comprehensive, valuable piece of content.

Having regularly updated content on a website, such as custom blog or news articles, adds SEO value to the site, making it more visible on search engines like Google and Bing. The more valuable content you have on your website, the more opportunity you create to incorporate keywords and phrases that will be picked up by these search engines, placing your page in search results for a variety of key terms. On the whole, content—when developed with user value and SEO in mind—can dramatically increase the visibility of your website.

Don’t believe us? Ask James H. Cole Home for Funerals who came to Media Genesis for assistance with blog writing in 2019.

James H. Cole Home for Funerals

James H. Cole Home for Funerals is a family-owned funeral home in Detroit, MI with multiple locations. With an already-existing social media presence and more than 100 years of history under their belt, James H. Cole came to Media Genesis initially to build them a new website. Once that was completed and launched, James H. Cole contracted Media Genesis to regularly produce valuable content about funerals and the funeral industry that could be used as resources for the families and community members who rely on their services. This is something we continue to do on a monthly basis.

Blog topics have included everything from funeral pre-planning to technology in the funeral industry, planning for funeral costs, how to give when you’re unable to attend a funeral, and more. From the beginning, it was very important for both the James H. Cole and Media Genesis teams that these blogs be educational, compassionate, and engaging without feeling heavy. The death of a loved one can be an extremely difficult experience, often the hardest moment in a person’s life, so we wanted to make sure that these resources were—and continue to be—easily accessible, 100% truthful and transparent, and hopefully help to somewhat alleviate the burden of the individual going through this struggle.

To create these articles, the Media Genesis and James H. Cole teams work closely together on a monthly basis in order to identify potential blog topics, develop outlines, and select relevant imagery. Ones the James H. Cole team has confirmed the topic for the month, MG writers get started creating a draft. Once this draft is reviewed internally, it is then sent back to the James Cole team for final review and approval. Once approved, the MG team schedules the post to go live on jameshcole.com and shares it on the James Cole Google My Business page so it can be searched alongside the James H. Cole physical locations.

Since implementing monthly blog article writing, the James H. Cole website has garnered thousands of additional views and seen improved engagement, with an average of more than two minutes spent on each article. The average bounce rate for the blog articles is 50%, which is great considering that the average bounce rate for a blog is often much higher—between 70% and 90%.

In order to make the blogs more effective and user-friendly, we have used cross-linking techniques to steer the user toward other helpful information, such as related blogs or downloaded funeral planning content. We are able to see the benefit of doing this in the analytics as well. With an Exit Rate of less than 50%, this shows that more than half of the users who view a blog are then staying on the website and navigating to other resources.

Need assistance with your web content creation? Our highly skilled team at Media Genesis is here to help! For questions or a quote, you can reach us by phone at (248) 687-7888 or by email at info@mediaG.com. Every website can be improved with better content. Don’t wait. Take your digital presence to the next level with Media Genesis.