New Bright Industries: Video Production

New Bright Industrial Co., Ltd. is a vertically-integrated toy manufacturer with expertise in injection molding, tooling, mechanical design, precision engineering parts design, and miniature motor manufacturing. New Bright prides themselves on being the leading manufacturer of battery-operated toys and radio control (RC) products.

New Bright came to Media Genesis in need of two 30-second commercial videos and more than twenty 15-second videos that could be used for both advertising and their website. Media Genesis partnered with New Bright to brainstorm, storyboard, film, and edit these videos.

The Power of Coordination

A unique challenge of this project was coordinating schedules between the client, the videography team, the photography team, and the three hired talents who would need to be on set all day. Due to schedule restrictions, all filming needed to take place in a single day, so there was a lot of work to be done. Filming followed a tight schedule and the project commenced with a bang! Later, additional coordination took place as reviews and edits of raw footage, notes, and approvals were shared between the various teams involved.

Filming: Finding the Right Elements

New Bright had an assortment of vehicle products, including newly released remote control vehicles, they wanted to highlight; everything from  palm-sized model cars to monster trucks larger than a football. Each of these vehicles was equipped with varying features; some able to drive through water while others were able to tackle tough terrain or reach high speeds on flat pavement. This led to an incredibly unique and exciting challenge: locating the perfect place to film.

The Media Genesis team scouted locations, hired talent, and provided all photography and videography equipment and services to make the process as efficient as possible. Media Genesis pre-determined a video shoot location with New Bright. After making this determination, we walked through the entirety of the property (inside and outside), finding ideal locations for the different types of vehicles we would be shooting. Based on that site scout, MG created a shot list for each vehicle.

Projects in Post

After the day of shooting, we entered into the “Post” phase. Media Genesis was tasked with organizing the raw footage, hiring talent to record the video voice-overs, editing the videos, and creating motion graphics and special effects. Together with the New Bright team, we determined the overall structure and template of each short video. Each vehicle that was shot needed its own video in order to be featured on sales websites such as Amazon, Target, and Walmart.

The MG team put the video timelines together, added intro and outro sections, created and edited all graphics, cut the music, color-corrected, wrote the video scripts and recorded all voice-overs. These fun, high-energy scripts were designed with lifestyle in mind; showing the diverse ways in which the RC cars can be used. After all of the Post work was complete, Media Genesis provided New Bright with the raw data files as well so these can be used in future pieces if needed.

In addition to our videography work, Media Genesis also partnered with New Bright on a photography shoot for their inventory of RC vehicles. Keep an eye out for that portfolio piece coming soon! We’ve really enjoyed this partnership and the diversity of videos we’ve been able to produce alongside the New Bright team. We’re eager to see what future endeavors might hold.

For more information on how Media Genesis can help with your video production, contact us here.