Precision Tracking Delivers Lower Costs and Higher Conversions in Physical Therapy Marketing

US Rehab, a multi-specialty physical therapy provider, partnered with Media Genesis to transform its lead tracking and acquisition efforts over a focused three-month campaign. With an emphasis on high-intent patients and referral partners, the initiative combined strategic messaging, segmentation, and cross-channel tracking to dramatically reduce acquisition costs while boosting lead quality.

The Challenge

Patient acquisition in physical therapy—especially in niche areas like orthopedic knee care—can be costly, with average costs per lead ranging between $50 and $60. US Rehab aimed to improve efficiency and generate more leads in key treatment categories, all while capturing valuable referral opportunities from attorneys and expanding visibility across its full range of services.

The Approach

Media Genesis developed a performance-focused lead funnel centered on knee pain—a common, high-value condition.

The campaign used:

• Targeted email campaigns and SMS outreach
• Retargeting ads for users who had visited key service pages
• Brand awareness pushes to drive top-of-funnel interest

All lead sources were tracked and segmented by condition, behavior, and engagement level.

Key efforts included:

• Knee-focused funnel, which generated over 600 qualified leads at a cost of just $15 per lead
• Referral partner tracking, identifying 200+ Metro Detroit attorneys for follow-up marketing
• Full-service engagement, capturing over 1,000 leads across therapy services like:
  • Neck and shoulder pain
  • Herniated discs and whiplash
  • Sports injuries and post-surgical recovery
  • Balance issues, chronic pain, and more

Through real-time tracking and intent-based segmentation, we enabled tailored follow-ups and remarketing—converting 30–50 high-value patient leads with an average CPL of just $7.50.

The Outcome

The campaign not only exceeded typical cost-efficiency benchmarks but also built a scalable system for future lead generation. With thousands of contacts now segmented by condition or referral role, US Rehab has a dynamic and reusable framework to support ongoing outreach, follow-ups, and service expansion.

Why It Matters

Healthcare providers often face rising ad costs and limited targeting tools. By combining smart funnel design, channel integration, and granular tracking, Media Genesis helped US Rehab break through those barriers—turning clicks into appointments at a fraction of the usual cost.

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