WALSH: Higher Education Digital Marketing

As a vendor partner, Media Genesis is helping to digitally connect targeted users to the appropriate programs at WALSH.

Customized Digital Outreach

Through audience segmentation, Media Genesis is running digital campaigns for a number of unique programs at WALSH. This includes targeting users that are in-market for undergrad programs such as Bachelor of Accountancy (BAC), Bachelor of Science in Information Technology (BSIT), Bachelor of Business Administration in Finance (BBA-FIN), Bachelor of Business Administration in General Business (BBA-GB), Bachelor of Business Administration in Management (BBA-MGT), and Bachelor of Business Administration in Marketing.

For Masters level programs, Media Genesis is helping WALSH target in-market users for programs such as Master of Business Administration (MBA), Master of Science in Accountancy (MAC), Master of Science in Finance (MSF), Masters of Science in Information Technology (MSIT), Master of Science in Information Technology Leadership (MSITL), Master of Science in Management (MSM), Master of Science in Marketing (MSMKT), Master of Science in Taxation (MST) and their new program Master of Arts in Business (MAB).

Campaign Implementation

As a means to reach these users online, Media Genesis is leveraging digital tactics such as:

• Search Marketing: Google Ads
• Display advertising campaigns
• Retargeting / Remarketing display campaigns
• Pre-roll video campaigns
• Social media advertising (Facebook, LinkedIn)
• GeoFencing
• Native content marketing & amplification

The Media Genesis agile team of digital natives understand the mechanics of creating successful Ad campaigns while marrying that technical know-how with:

• Strategic, humanistic, audience-centric approach
• Creative concepts & opportunistic ideas
• Closely connected communication with our clients & their agencies
• Timely responsiveness to client needs and requests
• Proactive optimization and calibration aligned with business objectives
• Hands-on management – No auto pilot
• Customized reporting and insights