Website Overhaul and Custom Icon Design for My Colon Clinic

Objective and Background

The Colorectal Clinic of Michigan (My Colon Clinic) partnered with Media Genesis to elevate its digital presence with a full website rebuild and custom design features. As a healthcare provider specializing in colorectal surgery and related conditions, My Colon Clinic needed an engaging, user-friendly website that catered to both patients seeking treatment and referring physicians. The goal was to provide clear, accessible information about common conditions treated at the clinic and simplify the user journey for booking appointments or learning about procedures.

Challenges and Opportunities

Several challenges and opportunities emerged during the website rebuild process:

1. Outdated Website Design: The clinic’s original website lacked modern aesthetics and functionality, which hampered both patient engagement and operational efficiency​.
2. Audience-Specific Messaging: My Colon Clinic serves diverse audiences, including patients, caregivers, and referring physicians. Each group needed targeted messaging to guide them through different parts of the website​​.
3. Custom Icon Design: The clinic wanted unique, illustrative icons representing various conditions treated, such as hemorrhoids, colorectal cancer, and Crohn’s disease, to enhance visual engagement​​.

Solutions by Media Genesis

To address these needs, Media Genesis developed a comprehensive solution that included a website redesign and custom iconography.

• Website Redesign and Build: Media Genesis executed a full rebuild of the website using the WordPress CMS, ensuring that it was mobile-responsive and SEO-optimized. The design incorporated user-friendly navigation and a modern aesthetic that aligned with healthcare industry standards​​.
• Custom Icon Development: Media Genesis collaborated with My Colon Clinic to create custom icons for conditions treated at the clinic. The process involved testing two different styles—textbook style and illustrative style—before finalizing the preferred design. A total of ten custom icons were produced, representing conditions such as screening colonoscopies, diverticular disease, and Crohn’s disease.
• Audience, Message, Action (AMA) Strategy Workshop: Media Genesis facilitated an AMA session to identify key audiences, tailor messaging, and define actions each audience should take, ensuring a targeted and relevant experience for patients, caregivers, and physicians. This informed the structure and content hierarchy of the website​​.

Results and Impact

The project resulted in several significant improvements for My Colon Clinic:

• Enhanced User Experience: The new website featured a modern design with intuitive navigation, making it easier for patients and caregivers to find information on conditions and treatments. The addition of custom icons improved the visual appeal and engagement, simplifying the process of identifying conditions and treatments​.
• Targeted Messaging: With specific calls-to-action for each audience, the website became more effective at guiding users through their journey, whether booking an appointment, learning about treatments, or accessing resources for referring physicians​​.
• Improved Search Engine Visibility: SEO-optimized content and meta-data updates ensured that the website ranked higher for relevant search terms, attracting more organic traffic from patients seeking colorectal care​.

Conclusion

Media Genesis successfully modernized My Colon Clinic’s digital presence with a responsive, user-friendly website and custom iconography. This project not only enhanced the clinic’s online visibility but also improved the overall user experience for both patients and healthcare professionals.

Looking to revamp your healthcare website? Contact Media Genesis to learn how we can help enhance your online presence with tailored solutions.