Understand Youth Marketing

Registration is now open for the 2013 Claim Your Youth Conference at the Monte Carlo in Las Vegas on October 9 – 11! Claim Your Youth is a program dedicated to helping credit unions create a youth culture and appeal to young members with unique marketing materials.

Antoine Dubeauclard, President of Media Genesis, will be one of the featured speakers at the event. He will focus on using digital technology to attract and retain young customers. Antoine will also present Kirby’s Catch and Save, the iPad and iPhone game created by Media Genesis for the Kirby Kangaroo Club, a credit union youth program for kids under 12.

As the lead sponsor for this event, Media Genesis will also have a booth at the conference. Both Antoine and Brad Frederick, CEO of Media Genesis, will be available to discuss Media Genesis’ partnership with Claim Your Youth and youth-focused outreach through online technologies.

Conference speakers will cover topics including technology, creativity, and innovative youth marketing. A CEO panel will discuss what’s working in their space, and a panel of young people will provide their unique insight.

The Net Generation is changing the world. They’re reinventing how we live, work, and play. If you’re trying to reach a young audience with a traditional marketing message, or if you’re not reaching out to them at all, you’re going to find yourself missing a tremendous opportunity.

The substance of the Claim Your Youth Conference will be useful for diverse industry marketing professionals who are interested in reaching out to young people. For more information, visit www.ClaimYourYouth.com.

Here are a few of the speakers who will be presenting at the 2013 Claim Your Youth Conference:

Denise Wymore—Cult-ivating a Youth Culture at Your Credit Union

Antoine Dubeauclard—Playtime! The Kirby Game App

Derek Johnson—Tatango SMS: Reaching teens with text

Kelley Parks & Lisa Moore—Standing Tall in the Credit Union Youth Culture

Adam Caron—Best Practices of Gardiner Federal Credit Union Youth Programs from a Marketing Specialist

Charlie Trotter—Demystifying Creativity: How to get out of your fancy head and get to work

David Sussman—Transforming Your Company Using the Inspiration-Innovation-Implementation Guidelines

CEO Panel:

Sylvia Lyon, President and CEO of the Credit Union Association of New Mexico

Mike Beall, President and CEO of the National Cooperative Business Association

Judy Carrasco, CEO of Financial Security