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Calculate a Digital Marketing Budget That Makes Sense for Your Company

August 5th, 2020

Digital marketing isn’t for just one “type” of company. It offers significant flexibility, making it ideal for businesses both small and large across every industry and vertical; however, it involves a lot of planning and strategic thinking before jumping in. ... Read More

How to Protect Yourself from Robocalls and Spam Text Messages

July 1st, 2020

As we adjust to a new day-to-day of social distancing and trying to figure out how not to binge watch all of our favorite tv shows at once, we’re also adopting new ways to communicate with one another. From video ... Read More

Transitioning to a Virtual Reality – What You Need to Know

June 4th, 2020

By Antoine Dubeauclard

As the school year ends, I find myself wondering how my children will remember this time in their lives – transitioning to a state of quarantine because of an unseen virus that threatens the places where they felt safe. While ... Read More

How to Create a Social Media Plan That Works for Your Organization

June 4th, 2020

Social media has evolved considerably over the past 10 years – even the past five years have shown a large change in how society as a whole interacts with social media platforms. These website and mobile apps play a large ... Read More

Straighten Your Digital Tie

May 5th, 2020

By Brad Frederick

The reason we look presentable most days is because we look in a mirror before we leave the house. Something similar can be said of where we work. Your office probably gets cleaned on a regular basis, and if you ... Read More

Working from Home: A Primer

April 1st, 2020

By Antoine Dubeauclard

By now, most of the world is working from home or attempting to work from home. With a few weeks under our belts we have each likely found some methods that work and others needing improvement. This post will evaluate ... Read More

Peloton, Competition, and Dashboards

July 7th, 2019

By Brad Frederick

I tend to be competitive with most things in my life. This has included playing competitive college tennis, getting to the final table of a World Series of Poker tournament in Las Vegas and, for the past 23 years, running ... Read More

Customer Journeys: Redefining the Funnel from Attribution to Transaction

June 10th, 2019

By Antoine Dubeauclard

Consciously or not, we interact with marketing every day. While professionals in the trade may be more aware of the techniques used in marketing, the space has become so complex and data-driven that it is hard to fully grasp the ... Read More

Boy Bands, Zit Cream and How To Figure Out Which Part of Your Marketing is Killing It

April 3rd, 2019

By Antoine Dubeauclard

“Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”  This quote is woven into advertising lore and likely attributable to John Wanamaker who lived from 1838 to 1922. He is credited as ... Read More

April Fool’s Around the Web: Our Quest for the Best 2019 April Fool’s Prank

April 3rd, 2019

April Fool’s Day. It’s a day where companies all across the internet try their best to get consumers to say: “Wait, what?!” At Media Genesis, we decided to take a deep dive into the world of April Fool’s Day pranks in ... Read More


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