Stay up to Date on All Things Tech

The Rise and Fall and Rise (Again) of QR Codes

October 4th, 2018

Remember these? They were plastered over everything, no one was really sure what they were at first, and you needed to have a separate app to be able to use them. So, we’re not surprised that we haven’t seen them ... Read More

Branded and Non-Branded Keywords

July 30th, 2018

Keywords can be a bit confusing at first glance, but they play a large role in the way Google and other search engines display your website while people are searching for it. Before we go any further, let’s define keywords. Keywords ... Read More

The Pros and Cons of Facebook and LinkedIn Advertising Part 2 of 2

July 30th, 2018

In part one of this series, we looked at the pros of cons of Facebook advertising. Today, we will look at LinkedIn advertising to help you evaluate if it’s the right social media advertising platform for your business. LinkedIn is often ... Read More

The Pros and Cons of Facebook and LinkedIn Advertising Part 1 of 2

July 5th, 2018

There is a scene in Rebel Without A Cause where James Dean is tormented about what to do. His father, played by Jim Backus, says, “…Nobody can make a snap decision. We've got to consider the pros and cons, make ... Read More

Analytic Metrics 101: Part 2 Acronyms in AdWords

June 1st, 2018

Have you ever been asked to use Google Analytics to do a report, but haven’t gotten past the first screen? With all the acronyms, charts, and graphs, the data can be overwhelming. This three-part series about Analytic Metrics will define ... Read More

Why You Need Custom Video on Your Website

June 1st, 2018

Last month we shared ways to ditch stock photography, which included four ways to visually personalize your website. We also hinted at the contents of this article: customized video. There are many advantages to custom videos that make them worth the ... Read More

How to Optimize Your Images and Choose the Right Dimensions for Each Social Media Platform

May 1st, 2018

The human brain is 90% visual, allowing it to process images 60,000 times faster than text. We are more likely to remember and understand images than just regular text and this defines how we digest information on the internet and ... Read More

Why Should my Business Invest in Digital Marketing?

April 3rd, 2018

Have you dabbled in digital marketing? Tried to swim through social media seas? Agonized over keywords and copy in AdWords? It is easy to give up and say it isn’t worth it. Even though most businesses like you have hopped ... Read More

Why Does My Business Need a Newsletter?

February 6th, 2018

How To Write an E-Newsletter: 101 “Newsletters are old school.” “No one clicks on those anyways.” “What’s the point of a newsletter?” These may seem like legitimate concerns when thinking about creating an e-newsletter, but there are actually several advantages to ... Read More

Social Media: Strategies for Businesses: Part 2

January 8th, 2018

You’ve read last month’s article about the benefits of social media for businesses. Now you’re asking yourself, What do I do now? This month, we’ll discuss some first steps about how your organization can harness those benefits & use social ... Read More

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