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Analytic Metrics 101: Part 2 Acronyms in AdWords

June 1st, 2018

Have you ever been asked to use Google Analytics to do a report, but haven’t gotten past the first screen? With all the acronyms, charts, and graphs, the data can be overwhelming. This three-part series about Analytic Metrics will define ... Read More

Why You Need Custom Video on Your Website

June 1st, 2018

Last month we shared ways to ditch stock photography, which included four ways to visually personalize your website. We also hinted at the contents of this article: customized video. There are many advantages to custom videos that make them worth the ... Read More

How to Optimize Your Images and Choose the Right Dimensions for Each Social Media Platform

May 1st, 2018

The human brain is 90% visual, allowing it to process images 60,000 times faster than text. We are more likely to remember and understand images than just regular text and this defines how we digest information on the internet and ... Read More

Why Should my Business Invest in Digital Marketing?

April 3rd, 2018

Have you dabbled in digital marketing? Tried to swim through social media seas? Agonized over keywords and copy in AdWords? It is easy to give up and say it isn’t worth it. Even though most businesses like you have hopped ... Read More

Why Does My Business Need a Newsletter?

February 6th, 2018

How To Write an E-Newsletter: 101 “Newsletters are old school.” “No one clicks on those anyways.” “What’s the point of a newsletter?” These may seem like legitimate concerns when thinking about creating an e-newsletter, but there are actually several advantages to ... Read More

Social Media: Strategies for Businesses: Part 2

January 8th, 2018

You’ve read last month’s article about the benefits of social media for businesses. Now you’re asking yourself, What do I do now? This month, we’ll discuss some first steps about how your organization can harness those benefits & use social ... Read More

Social Media: Benefits for Businesses: Part 1

December 5th, 2017

We don’t need to explain to you how popular social media is, and how everyone has a profile or account. But, here are just a few numbers to put it into perspective: From 2008 to 2017, the percentage of the ... Read More

Connected Community

October 31st, 2017

We are drawn to connect. We are drawn to seek connection among our friends, coworkers, and significant others. We want to be a part of something more than us. A community of one is not a community and when those personal ... Read More

Online Reviews: Consumers Control the New Age of Marketing

August 2nd, 2017

If you’ve ever bought anything online, and you probably have, you’ve encountered online reviews. Whether you’ve trusted an aggregated star rating for a new restaurant you’ve had your eye on or a poorly-spelled rant on Yelp, the fact is that ... Read More

Generation Z: Digital Natives are Changing the Marketing Industry

July 5th, 2017

Meet Generation Z. Also dubbed “digital natives,” Gen-Z’ers are people born after the mid 90’s. They represent a staggering one fourth of the American population and are the most internet-savvy generation yet. But they’re not millennials and be careful not to ... Read More

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